Your Content Sucks: The 5 Reasons Why

Steven4 responsesBlogging

I can’t stress enough just how important your content is, and not just for your search engine placement. There are dozens of ways people will find your blog without ever going through Google and when they do it’s your content that’s going to keep them coming back for more.

Deliver On Your Promises

Nothing makes me leave a blog faster than landing on a post that doesn’t deliver what’s promised in the title. It’s not enough to just compete for keywords so you can snag that traffic from the search engines. Once the reader lands on your blog he’s going to expect you to deliver what you promised in that title. If you don’t, he’s not going to stick around. And he probably won’t be back.

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Do The Research

You need to let visitors know that you’re an expert on your topic and you can’t do that by just rehashing the same old information they see all over the Web. Do the research to find out what questions your visitors have and then do the research so you can provide in-depth answers to those questions.

Be Unique

If I had a nickel for every blog post I’ve read about how to use Twitter for Traffic or what effects the Google Panda and Penguin updates had I’d be a bajillionaire. “Unique” doesn’t mean all you need to do is rewrite something you found on another blog so it’s worded differently. It means you need to come up with something completely different than what everyone else is saying. Remember, you’re the expert. You should be able to present original information in a way that’s relevant for your readers.

Edit Before You Publish

I honestly don’t mind a little spelling or grammar error here or there but some bloggers don’t seem to check at all. They get done writing, hit publish, and never look back. Just because it’s a blog doesn’t mean you can slack off on your presentation. Spelling and grammar errors are distracting and detract from your credibility so edit your posts before you publish.

Talk To Your Readers

There’s no such thing as an undiscovered niche anymore so no matter what you’re blogging about you’re going to have competition. But, don’t worry, there’s plenty of traffic to go around. Pay attention to the comments on your blog and engage with your readers. They’re visiting your blog, out of all those others, for two reasons: You’re answering their questions and you’re writing engaging content – you’re talking to them like they’re your friends.

Writing engaging content that “talks” to their readers is often the most difficult obstacle for new bloggers. Anyone can present information, but it takes a little effort to present it in a way that makes it personal or relevant for your readers. For example, if you have a Pet Care blog, your readers already know the nutrition information on that bag of dog food. They’re reading your blog because they want to know what you think about it. Do you recommend it, and if so, why?

The competition out there is stiff and it’s just not enough to spin articles or write your blog posts on the fly anymore. If you want to build a successful online business then you need to put some effort into creating content that doesn’t suck.

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4 Comments

  1. Jay

    All good points, but “Be Unique” is hard to find.

    I never pretend I am that unique so will always provide links so people know that I have given thought to what others are saying and also give genuine credit to others. Aldo give them visitors.

    1. I find that being unique is one of the most easy points… You just have to be yourself and stop trying to just churn out facts.

  2. Tom Southern

    You have to know Who you’re writing for.

    Tip: It’s not who you think it is. Okay, so you’re smart enough to know it’s not you. Well, it’s not “everybody who wants to know [enter your topic]” either.

    You need to write to your ideal reader.

    To do that you need to spend time creating your ideal reader in the first place. 3 steps to this are:

    1. Define your ideal *average* day.
    2. Define your ideal reader.
    3. Define your ideal reader’s average day.

    You’ll share a lot in common with your ideal reader; similar pasts for example. Your difference will be that you’ve now found answers to getting what you both want.

    Your ideal reader’s still looking for those answers. You need to supply them.

    This exercise will also help you…

    establish your unique difference
    define your blog’s topic.

    1. Thanks for sharing an interesting approach, Tom

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