Viral Content: The 7 Secrets
Tap into the news
What’s everybody talking about today? Lindsay Lohan’s next fall from grace? The price of Facebook stock? Whatever it is, find a way to tie it into your niche and take advantage of the attention that topic is generating today.
Infographics are hot
Infographics are popping up everywhere. Some of them are business oriented, some are humorous, and some are so packed with information you’d never be able to write them up as blog posts. You see them on Facebook, and Pinterest and blogs all over the Internet.
Be careful, though. If you can’t create a professional looking infographic yourself it’s worth it to hire someone to do it for you. And when you do, make sure you include an embed code with it so everybody that posts it links it back to your blog.
Make it easy to share
Make sure you have sharing buttons right there for people to see, and tell them “Share this with your friends!” If they have to search for sharing buttons or, worse yet, copy and past your URL, and possibly even shorten it for Twitter, then, well, you know what’s going to happen… sorry, no sharing today.
Give it a catchy title
They have to read your great content before they’ll share it around the Web, which means you have to give it a catchy title to attract their attention. List titles with numbers are proven attention-grabbers – 10 reasons I won’t read your blog, 7 ways to make yourself invisible on Facebook. You get the picture.
Make it easy to get your message
The thing about viral content is it has to easy for the masses to understand and “get” your message. You have about two seconds to grab the readers’ attention before they leave your page. And they have to read your page before they’ll share it. So make your message short and sweet and easy to read.
If it’s a list post, use bullet points, numbers, headers – whatever it takes to make it easy for the reader to easily scan and get the key points. If it’s an infographic, make it easy to see and understand the information you’re presenting.
Consider the sharing channel
Big, brightly colored images are great for Pinterest and Tumblr, but not so great when Facebook gets done shrinking them down to thumbnail size. Consider the sharing channels your readers use and create viral content that appears well on those platforms.
Go for a gut reaction. Think about the content you share yourself. Maybe you share Dilbert cartoons but you don’t share every single one you come across – you only share those that really make you laugh out loud. You’ve probably seen dozens of pie charts come across your Facebook wall but you only share those that really make you think or really grab you with their layout.
Your readers are just like you. They may love everything they see on your blog but they’re only going to share the content that stands out from your normal, everyday blog posts. So look at what you’re doing now and go the extra mile. Before you know it you’ll be cranking out viral content every week.
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