Dukeo » Blogging » Viral Content: The 7 Secrets

Viral Content: The 7 Secrets

Steven 19 responses Blogging

secrets of viral content

Tap into the news

What’s everybody talking about today? Lindsay Lohan’s next fall from grace? The price of Facebook stock? Whatever it is, find a way to tie it into your niche and take advantage of the attention that topic is generating today.

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Infographics are hot

Infographics are popping up everywhere. Some of them are business oriented, some are humorous, and some are so packed with information you’d never be able to write them up as blog posts. You see them on Facebook, and Pinterest and blogs all over the Internet.

Be careful, though. If you can’t create a professional looking infographic yourself it’s worth it to hire someone to do it for you. And when you do, make sure you include an embed code with it so everybody that posts it links it back to your blog.

Make it easy to share

Make sure you have sharing buttons right there for people to see, and tell them “Share this with your friends!” If they have to search for sharing buttons or, worse yet, copy and past your URL, and possibly even shorten it for Twitter, then, well, you know what’s going to happen… sorry, no sharing today.

Give it a catchy title

They have to read your great content before they’ll share it around the Web, which means you have to give it a catchy title to attract their attention. List titles with numbers are proven attention-grabbers – 10 reasons I won’t read your blog, 7 ways to make yourself invisible on Facebook. You get the picture.

Make it easy to get your message

The thing about viral content is it has to easy for the masses to understand and “get” your message. You have about two seconds to grab the readers’ attention before they leave your page. And they have to read your page before they’ll share it. So make your message short and sweet and easy to read.

If it’s a list post, use bullet points, numbers, headers – whatever it takes to make it easy for the reader to easily scan and get the key points. If it’s an infographic, make it easy to see and understand the information you’re presenting.

Consider the sharing channel

Big, brightly colored images are great for Pinterest and Tumblr, but not so great when Facebook gets done shrinking them down to thumbnail size. Consider the sharing channels your readers use and create viral content that appears well on those platforms.

Connect emotionally

Go for a gut reaction. Think about the content you share yourself. Maybe you share Dilbert cartoons but you don’t share every single one you come across – you only share those that really make you laugh out loud. You’ve probably seen dozens of pie charts come across your Facebook wall but you only share those that really make you think or really grab you with their layout.

Your readers are just like you. They may love everything they see on your blog but they’re only going to share the content that stands out from your normal, everyday blog posts. So look at what you’re doing now and go the extra mile. Before you know it you’ll be cranking out viral content every week.

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  1. Ryan Biddulph

    Excellent tips Steven. Putting emotion into your title and posts are key. Speak to your readers on a deeper level. Thanks for sharing.

    1. Hey Ryan, thanks for stopping by. Absolutely, Emotion is the thing that differentiate from everyone else in your industry. Without emotion, you’re just another news site.

  2. Benan

    The most difficult thing for a webmaster is to make the content go viral. Even more difficult than designing a website. According to my experience news about cats, dogs, Justin Bieber..always go viral. Serious or intellectual content doesn’t work. Thanks for the info.

    1. Thanks a lot for sharing your experience Benan.

      However I have to disagree with you. A lot of content that’s going viral has absolutely nothing to do with cats, dogs and Bieber. It’s all about getting your content in front of the right audience.

  3. Wendy Wiseman

    Very good tips on viral content. We need to get our kids songs out there more so your article definitely helped shed a light.

    1. Hello Wendy. I’m glad this post inspired you! When you start seeing some results, shoot me an email to let me know how it goes.

  4. Affiliate Manager

    I haven’t tried it myself, but I’ve seen a lot of bloggers really pushing into making their own infographics. Seems to get a ton of action from other bloggers. Great tips!

    1. The nice thing with infographics is that they are highly shareable. And as a bonus, you might get some extra traffic from Pinterest…

  5. Luc

    Thanks for that! Pushing the right buttons is a challenge and next time I’ll try the infographic.

    1. Hey Luc! I’m glad this post inspires you to try new things :) See you around.

  6. Tim Bonner

    Hey Steven

    I’ve not tried Infographics but it’s certainly something for the future.

    I definitely agree about sharing buttons and make sure they’re set up correctly. I’m not keen on plugins that take you to a thank you page after commenting as they take you away from the sharing buttons. I don’t generally go back and share!

    Some great ideas and thank you for sharing with us.


    1. Thank you for your comment Tim! Infographics are pretty hot these days, don’t miss your chance to grow your traffic with them.

      I don’t understand the “Thank You” redirection either. Why would I take my readers to a new page that they didn’t ask for, when they leave a comment? I’d be interested to see if people gt any good result with that…

  7. I am not a fan of trying to produce content that goes viral. There are too many variables.

    But I am a big proponent of pushing out solid content. Write with passion and purpose and good things happen.

    1. Hey Josh, thanks for your comment.

      Sometimes solid content is not enough to get big traffic… You may need to find hooks to get more people onto your site, and get them to visit on a regular basis.

  8. Katherin

    Amazing tips…
    Give a catchy title is important..by seeing the title only people gets attraction to read your content..thanks for sharing this useful post..

  9. Alex

    Now THAT was a great post Steven!
    Loved the tips and there are a few there I will be looking at – I certainly agree that infographics are and always have been a popular choice – I believe there are even sites specifically designed to help you create your own infographics – could be wrong though (and Im too lazy to Google it right now ;) )

    Nice blog you have here btw – came over from a share on Blogengage and FB (FYI cause I know I like knowing ;) )

    1. Always have been? If you check the internet history, infographics have not been around for such a long time… But that’s just me being picky here ;)

  10. Natalie

    Thanks for sharing. As a newby Blogger this information is like gold to me. Will also look into the Infographic. Great tips!

    1. I’m glad if I was of any help