Credibility is vital when you are a blogger. If you have no credibility then no one is going to read your blog. The problem is that credibility is not something you simply have. You actually have to work and earn it. You do a lot of this through your own content. However, there are other ways you can build your credibility quicker. One of the most successful is through guest posting. How does guest posting make your credibility go up? By examining the process you can easily see why it would achieve those results.
The reputation of the blog you are writing at will play a critical role in helping with your credibility. If you select another unknown blog then you are doing nothing for either of you. However, if you find another blog in your niche that is quite well-known, then you will have the ability to appeal to the audience on that blog. Giving them an informative and entertaining post will ensure that they visit your blog to see if all of your content is like that. Your credibility has instantly risen simply because you associated yourself with a well-respected blog.
Networking is always beneficial to you. This is especially true if the people you are networking with are highly regarded bloggers in your field. Once you guest post for them you have developed a working relationship. You can then communicate, seek advice or simply interact on each other’s blogs. Your readers will be highly impressed at your new relationships and their readers will be looking to see what makes you quite so special. Either way you are getting more attention, more traffic and hopefully more money. You may even be able to convince that blogger to do a guest post on your blog. This will give you a bit more credibility that someone with authority viewed your blog as worthy of posting at.
The fact is though that you will not have an easy time finding places to guest post in the beginning stages of your blog. The top rated blogs are often hardest to get into. Smaller ones might allow it, but often do not carry the same benefits. It takes some significant research to find the ideal spot for you to post. Once you have found the best blogs in your niche that are rated highest by readers, you can contact them one-by-one until you begin to get a yes.
Credibility is vital, but building it can be done. You may have to have patience but the end result is very much worth the effort and time you expended. You will not wake up and instantly be viewed as reliable in your niche. First you will need to work on those things that can help you build the credibility you lack. When you choose guest posting, you are giving yourself the ability to make your name known and promote your blog at once. For many this is all that is needed to find happiness with the decision.
What do you think? Let me know in the comments below!