There are people on both sides of the fence when it comes to the topic of niche blogging. And there are some people who’ll tell you they’re niche blogging when they’re really not. Before you buy that domain name and start setting up the blog, it’s important to decide which side of the fence you’re on. Because, either way, you’re going to be looking at that blog, every single day, for a very long time. Here are some of the pros and cons of niche blogging.
Pro: You know exactly what you’re going to blog about every day
With a niche blog you know exactly what you’re going to blog about every day. If your blog is about Bigfoot that’s all you need to worry about. If you had a broader topic, like cryptozoology, then you’d also have to stay informed about Mothman and Dogman and chupacabras and all the other mysterious creatures on the planet.
Con: You know exactly what you’re going to blog about every day
On the downside, you know exactly what you’re going to blog about every day. And let me tell you, after 3 months of blogging about acne medication you’re going to be ready for the loony bin. Not only that, you’re eventually going to run out of things to say. Choosing a niche is nice, but make sure it’s something that really holds your interest and it has plenty of things to write about for years to come.
Pro: You have less competition
Choosing a niche generally means you’ll have less competition. Let’s face it, there are millions of blogs out there in the Make Money Online niche. Narrow it down to “make money blogging” or “make money with Squidoo” and you’ll have a lot less competition.
Con: You have less traffic
On the other hand, you’ll also have a lot less traffic, so be prepared. Don’t compare your Squidoo blog’s traffic with the traffic that a well-known blogging guru is getting. Your traffic will be more targeted, and if you supply the right content your traffic will convert better, but your numbers will be lower because you’re focused on one small corner of the market.
Pro: You have unlimited options for monetization
No matter what you’re blogging about you’ll always have options for monetization. Almost every manufacturer who has a website also has an affiliate program and you can always create your own info products. With a niche blog it’s just that much easier because you should have considered monetization when you were choosing the niche.
Con: You have to think outside the box for monetization
On the downside, if you choose a very narrow niche, like septic tank cleaning, you obviously aren’t going to sell too many Kindle Romance novels. You can, though, create plenty of your own info products and even use a niche blog to promote your septic tank cleaning service. The problem won’t be in monetizing your blog in the beginning because, again, you should consider that before choosing your niche. Where you’ll need to be creative is when it comes time to scale your business to produce a larger income.
Pro: You’re unique
Choose a small enough niche and you’ll pretty much be a unique entity on the Internet. You can write your own ticket. Blog in whatever direction you want to go, sell whatever works best, and you’ll attract a following just because you’re unique. You may have to work harder for that following if you choose a micro-niche but when you get their attention they’ll be loyal.
Con: You’re replaceable
Alas, there’s always something new coming down the pike and eventually your niche product is going to become obsolete. If you’re a good business person you’ll see it coming from miles away and be prepared for the transition. Just keep in mind that if you choose a very small niche you need to be ready to transition quickly if you want to maintain your level of income.
What do you think? Let me know in the comments below!