Strategic Blogging

dukeo.com

I’ve been working on a rather lengthy series of blog posts similar to the 31-day blog challenges you see on other blogs. I’ll be kicking it of shortly, but before I do I thought it might be best to lay some groundwork. Before you can build any kind of successful business you need a blueprint, or a plan. So, first, before I launch this major series I’ve been working on, I’m going to give you a series of strategic blogging ideas so you can start formulating your own business plan.

It’s important to understand that no serious business person builds a successful business without a plan. Yes, you need to be strongly committed and motivated, and you have to work long and hard, but no amount of hard work, or even luck, will help you reach your goals without a plan.

It’s also important to understand something else: No one builds a successful business without educating himself all along the way. You may think you know everything there is to know about building a successful blog now, but just wait. There’s so much more to learn because it’s not just writing blog posts and chatting with your followers. To build a strong business that produces the kind of money you’re looking for you’re going to need to learn about marketing, business, and how to develop multiple streams of income.

And there’s one more thing it’s important for you to understand: If you want to build a business, then you have to treat your blog like a business. Which means you need to establish goals and develop a business plan.

But it’s not enough to simply say, “My goal is to make money with my blog” or “My goal is to make a six-figure income.” How much money do you want to make and, in your mind, what does “six-figure” equal? If you’re like most people you’ve tried to lose a few pounds at some point in your life and you’re never successful unless you set a specific weight-loss goal.

For now, pretend you know nothing about blogging or how to make money online and think about what you’d like to achieve with your business. The real question is: What would make you happy? Because we all know it’s not always about the money, is it? Would you like to own your own home? Would you like to be able to take a tropical vacation? Would you like to be able to give you children a college education?

Over the next few posts I’ll be talking about how to define your mission with your blog, and how to look at your own values to determine your vision for your business. We’ll talk about goals and strategy and how to develop an action plan, all the things you need to know to build a strong foundation for your blogging business.

But for now – just dream. Dream big! Don’t stop at $1,000 or $5,000 a month because you’ll be subconsciously limiting your potential. Once you understand strategic blogging you’ll see there really is no limit.

This is a 6-part series. Below you’ll find links to each of the individual posts.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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One Comment (Add one)

  1. Cornel

    Dear Ste, I have read your sixology :), I put four comment on some topics, too. Overall, I confess it was a very useful journey over SEO world. In the future, I want to digg this goldmine and hope you will help me with sharpest tools. All the best and pleasant weekend!