SEO Mistakes: This Top 7 Will Kill Your Blog
People have written entire books about search engine optimization and for every single ‘Best Tip’ you see there are 5 or 6 more that would work just as well. Everyone has their own method for optimizing their site and there really is no set rule of thumb. However, there are certain things you shouldn’t do and even the most experienced among us can slip up every now and then. Here are the top 7 WordPress SEO mistakes that will kill your blog. Add them to your list of things NOT to do.
Waiting to start until you ‘have something to optimize’
Everyone seems to agree that without search engine optimization all you’re really doing is blogging into cyberspace. Why even bother? Yet you wouldn’t believe the number of webmasters who decide to wait until they’re blog’s ‘established’ before they start worrying about SEO. Understand something right now – your blog will never be ‘established’ without SEO. If you don’t optimize your site for the search engines, it doesn’t matter how much content you have or how great that content is, no one will be able to find it. And without traffic, your blog is not ‘established.’
Not researching keywords
Keywords are to SEO like air is to human beings. Without air, we cease to exist. Without keywords, you have no search engine optimization. If you use the wrong keywords, you still have no SEO. SEO means you’re making it easy for the people who need your information to find it. That means, if you’re providing information on Dog Training, you need to use keywords like ‘housebreak your puppy’ or ‘teach your dog to sit’. Terms that people are looking for relevant to dog training. Using keywords like ‘dog food’ or ‘dog collars’ won’t attract people who are looking for dog training information and if that’s what you’re trying to sell, good luck. The people who come to YOUR blog want to buy dog collars and dog food!
Using free web hosting
There are millions of people out there setting up blogs on free hosting sites like Blogger.com and WordPress.com. These are perfectly fine if all you want to do is keep your family updated on your wedding plans. But if you want to add plug-ins to enhance your SEO, you’re out of luck. You’re also limited in what you can do to monetize these free sites. Ante up for your own hosting so you own your domain and so you can tweak your SEO.
Not using anchor text for link building
It’s imperative that you use keywords when creating anchor text backlinks. And those words should be relevant to the content your linking from and the content you’re linking to. The words ‘Click Here’ are not keywords. Do a Google search on click here and you’ll see a few billion results. It’s the most commonly used ‘keyword’ on the web! Vary your keyword usage, too, so you can spread the link juice around.
All links point to the home page
Look at a few resource boxes at some of the article directories and you’ll see that most webmasters are linking to their home page. Period. That’s all well and good because it does help you ranking. But use some of those links to pull up some of the pillar post content you have on your site. As those pages rise, they’ll also help pull up the deeper content on your site that you’ve internally linked to the pillar posts.
Use keywords between H1 tags
A lot of people think that using H1 tags will help improve your rankings. But it’s not the tags themselves that do it – it’s the keywords you use in those headings. Go back to that dog training site and put the words ‘cheeseburger and fries’ inside some H1 tags and trust me, you’re not going to rank.
Using the Broad Match option on the Google Keyword Tool
One key mistake that’s usually just an oversite is to use the Google Keyword Tool and leave it on the ‘Broad Match’ setting. Instead of seeing the results for ‘cat’ you’re seeing the results for every search that includes the word cat – black cat, tabby cat, cat calls, etc. Switch over to ‘Exact Match’ to get more specific results.
And don’t worry. These top 7 SEO mistakes show up on blogs all across Cyberspace. As long as you catch them and make the correction, your blog will live long and prosper.
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