SEO Campaign Fails: 5 Ways to Make Sure It Never Works
An SEO campaign involves so many different areas. There’s the content on your blog of course, but you also have to step away from your blog to publish content and network all over the Web. Successful business owners actually sit down and map out their entire SEO strategy. You can, too, but before you do, here are five ways to ensure you SEO campaign fails. HINT: Avoid these mistakes at all costs.
All The WordPress SEO In The World Won’t Help A Bad Site
Off-site SEO is crucial but it’s very time consuming. You’ll want to guest blog for high-ranking blogs and that will require premium quality content. You might also contribute to some industry websites or content sites, or create some videos and publish to video sharing sites. The list could go on and on but here’s my point: It doesn’t matter how much off-site SEO work you do if everything points back to a poor-quality site.
Before you start working on off-site SEO, take a look around. Do you have a clean, professional-looking theme? Is it a high-quality theme that loads quickly or is the internal coding all wonky? Make sure your navigation is easy to see and use. Make sure your font is easy to read, and your internal linking structure is easy to follow.
Assume You Know Your Audience
I can’t tell you how many bloggers I’ve read who’ve said they’ve never done a lick of keyword research, they just wing it because they feel like they know what their readers want. But unless you do the research, you really don’t.
There are two types of research you can’t ignore:
Google Keyword Tool – The Google Keyword Tool will show you a history of web searches for your niche. Dig deep and you’ll be surprised at what people are really searching for.
Google Analytics – This is even more surprising. You might be getting plenty of traffic but are they sticking around? More important, is that traffic converting? You won’t know unless you look. You can also see the keywords people are using when they land on your site. Chances are, if you’re not getting the conversions or if your conversions could use improvement, you’re not using the right keywords to attract targeted traffic.
Build Those Backlinks Anyway You Can
I’ve met bloggers who can tell you exactly how many backlinks they have coming in to every single page, where those links are coming from, and they can provide that same information for each of their competitor’s blogs. After they get done monitoring these links every day, they spend a few more hours developing more backlinks.
The best backlinks are generated naturally when other people link to your stellar content. These are the types of links that generally carry the greatest authority with the search engines.
If you’re spending all of your time and money generating thousands of low-quality backlinks, you’re doing it wrong. Focus your efforts on creating the top-quality content that brings in natural links.
Quantity Over Quality Content
These days there’s competition in every single niche. No matter what type of content you’re creating it needs to be the best quality possible. The idea that you can publish 20 low-quality articles in the morning and move on to a couple of guest blog posts in the afternoon is no longer viable. Focus on providing content consistently and frequently, but don’t sacrifice quality for quantity.
Ignore Social Media
You can’t ignore social media anymore. I did, for a long time. A couple of years ago I started focusing on Twitter, and then a year later I added in Facebook. I now get traffic from social sites I’ve never heard of, from forums, and from other blogs, simply because I’ve built a strong following on two social networks. Everything you do for your SEO campaign requires and investment of time and resources. But when you’re utilizing social media, your followers do some of the work for you every time they share your links.
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