Selling Blog: Things To Think About Before
Whether or not you sell your blog is a big decision. If you already have a successful blog then the opportunity may be there. However, you will find that there is much you want to consider before taking such a large step. While you will be making a profit, there is quite a bit that you will be giving up. It can prove to be beneficial to you as long as you go into it with the right mind set.
Before you ever list your blog for sale you should know whether or not you are able to give it up. A successful blog often takes extensive time and effort to build. It is quite possible you have devoted years to this blog. During that time you have likely become quite attached. Many bloggers view their product almost as if it were another child. All of their love and attention went into creating the popular site that it has become. You should know that you can walk away from it before you even think about offering it to someone else.
Even if you know you can leave, can you see it changed? That is another thing that many bloggers cannot stomach. After years of building readers that rely on the blog as it is and developing a brand that is well known, you may not be able to sell it to someone that wants to alter it dramatically. The fact is that anyone is going to change it slightly. But if you cannot see significant differences then you need to find a buyer that sees the future much the same as you do.
In the end, the blog is always going to be worth more to you than to someone else. Much of what you have to offer might be appealing without being profitable at the moment. Some buyers will not look at the potential of your blog and instead only focus on what it can give them today. You should be prepared for this. You may not be able to acquire the profit you had hoped simply because what you think are selling points actually hold no benefit to the buyer. They want a monthly income and that is essentially what you are selling them.
What that means is that you need to know what you can reasonably expect to make in the sale. Look at it from the point of view of a buyer. They are not interested in the time and work you have put in. They want to know what they will gain. No one is going to offer money that cannot be recovered. Examine the true value of your blog and decide from there what a reasonable asking price is. Then expect for no one to initially offer it. You will have to negotiate.
Selling your blog could be a wise decision for you. The goal is to do so while it is at its peak. Knowing what to expect, what you can deal with and what you can ask for it will give you a more successful outcome. Then you can move on to your next project and let the new owner take over from there.
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