Selling Blog: Things To Think About Before

Steven15 responsesBlogging

Whether or not you sell your blog is a big decision. If you already have a successful blog then the opportunity may be there. However, you will find that there is much you want to consider before taking such a large step. While you will be making a profit, there is quite a bit that you will be giving up. It can prove to be beneficial to you as long as you go into it with the right mind set.

selling your blog

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Before you ever list your blog for sale you should know whether or not you are able to give it up. A successful blog often takes extensive time and effort to build. It is quite possible you have devoted years to this blog. During that time you have likely become quite attached. Many bloggers view their product almost as if it were another child. All of their love and attention went into creating the popular site that it has become. You should know that you can walk away from it before you even think about offering it to someone else.

Even if you know you can leave, can you see it changed? That is another thing that many bloggers cannot stomach. After years of building readers that rely on the blog as it is and developing a brand that is well known, you may not be able to sell it to someone that wants to alter it dramatically. The fact is that anyone is going to change it slightly. But if you cannot see significant differences then you need to find a buyer that sees the future much the same as you do.

In the end, the blog is always going to be worth more to you than to someone else. Much of what you have to offer might be appealing without being profitable at the moment. Some buyers will not look at the potential of your blog and instead only focus on what it can give them today. You should be prepared for this. You may not be able to acquire the profit you had hoped simply because what you think are selling points actually hold no benefit to the buyer. They want a monthly income and that is essentially what you are selling them.

What that means is that you need to know what you can reasonably expect to make in the sale. Look at it from the point of view of a buyer. They are not interested in the time and work you have put in. They want to know what they will gain. No one is going to offer money that cannot be recovered. Examine the true value of your blog and decide from there what a reasonable asking price is. Then expect for no one to initially offer it. You will have to negotiate.

Selling your blog could be a wise decision for you. The goal is to do so while it is at its peak. Knowing what to expect, what you can deal with and what you can ask for it will give you a more successful outcome. Then you can move on to your next project and let the new owner take over from there.

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15 Comments

  1. Liz

    Wow, I had no idea that people even did that! Selling your blog?? Somehow, that’s never occurred to me. I can see how that would be a challenge, in many ways. It would be very emotionally difficult for me I think, but if someone is not so emotionally invested and stands to make a lot of money, I can see where there would be temptation. Very interesting!

    1. Michelle

      As usual, you and I are on the same page. :) My blog is my baby, I’d never sell it!

    2. Anon

      It’s a website. Not a sentient being. If anything it’s more like your journal. You can always start another one, a better one! I’m not pressuring you into anything, I just want you to step back and analyze what you are saying.

  2. Affmaster

    I think the hardest part about selling your blog is definitely making sure the price is right, and knowing when is the best time to sell. Everything on the internet is basically real-time, it’s super fast-paced, so you want to make sure that, like the article says, you want to sell at the peak, but you need to make sure that you are indeed at the peak, not before or after. It’s a tough decision for sure. Articles like this help a lot though.

    1. Jony

      I definitely agree with you, AffMaster, and as the picture suggests, it’s all about m-o-n-e-y. I think that if anyone were to offer to buy my blog, I’d ask for quite a lot, since over time it will make them a lot of money, and I won’t be able to take part of those profits. Is it strange to split it into shares? Like, have the buyer start running it, and you act as like a director, and while they get most of the profits, you just get a cut. I think that’s fair, and that’s a good new source of steady income.

    2. Dana

      I think that sounds like a great idea! Do people do that? I wonder if anyone else has thought of that… Maybe you’re the first!

  3. Chris

    I feel so out of the loop, this is crazy I’ve never heard of anyone selling their blog. Although I guess it makes sense, since it is essentially a business. I just don’t know if it’s something that I could personally go through with.

  4. Amanda@buysellwordpress

    I,personally, am against selling blogs. Cause I know that it takes so much time and efforts, that it can be extremely difficult to evaluate it and as a result to sell it. I think that not every blogger is able to estimate his or her work on an appropriate way

  5. Sarah

    I agree with Liz and Amanda, 1) I can’t imagine selling my blog, it’s the symbol of all of my hard work and it really is kind of like my child; something I created and worked to help it grow, so the emotional attachment is there, 2) I wouldn’t even know where to begin in putting a price on that, not only because of my emotions, but also I have no idea about price ranges or what a good selling price is! This just doesn’t sound like something I would do.

  6. Anon

    I don’t understand what’s so hard about the concept: If you’re making money from your blog, it makes sense that other people are going to want to make that money too. It’s business. Not rocket-science. Everything is for sale, if the price is right.

    1. Samie

      That’s a rather harsh way to look at it, I mean everyone can become attached to a blog if they feel like they’ve really put themselves into it.

  7. Mitch

    Wow, I can’t wait until my blog is big enough that someone wants to buy it!

    1. Shad

      Me too, man. Just cash in on all that hard work, it would be so nice! I get that people get attached and don’t want to sell, but the whole reason I’m in this biz is to make money.

    2. Dana

      Me too, but only if I could get a lot for it. There are so many things I could use that money for!

  8. We have often thought about selling our blog – then we say no! Thanks for the info..

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No thanks, I have enough money