Review “About” Page: Here’s Why You Should Take The Time To Update This Critical Page
One of the most important pages on your blog is your “About.”
If you have one, we’re going to talk about how to make it better.
If you don’t have one, well, guess what you’re going to be doing tonight.
Why You Need An “About” Page
Your ‘About‘ page is one of the most important pages on your blog. New visitors often go to this page to find out more about you, your blog, and your mission to help them decide if they want to become one of your subscribers.
What Should Your “About” Page Include?
A Photo: Include an actual photo of yourself to let people know there’s a real person behind the curtain.
Your Objectives: How will readers benefit from reading your blog?
A Bit About You: Your visitors aren’t looking for your life history here. In fact, you should only include personal information that’s relevant to your blog. For example, “I’ve kept a travel journal since I was six years old so it only seemed natural to make the leap to blogging and start sharing my experiences with others.”
Contact Information: Include your email address in text form for transparency, and include a contact form to make it easy for readers to contact you. If appropriate, include your address, phone number, fax number, Skype username, etc.
Use Your “About” Page As A Starting Point
For many readers your “About” page will be one of the first pages they visit. Since you know they’re eventually going to read this page, use it to your advantage and include links to important content. Set up several headings, such as your categories, and link to pillar posts, compilation posts, links posts and popular posts – content that will lead your reader deeper into your archives.
This is also a good opportunity to include your opt-in form and tell people about your newsletter.
If you don’t already have one, now is probably a good time to put it together. If you do have one, take a look at it. Does it engage the reader? Does it provide useful information that adds value for the reader?
Your homework tonight is to review your “About” page and see what you can do to make it better. Because a better “About” page means a better blog.
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