Online List Building: Is it Still a Useful Marketing Tool?
If you thought that the popularity of social networking sites has forced list building out of the marketing toolbox, think again! Email list building is still one of the most effective means of communicating with existing and potential clients. A large part of your clientele still prefers the email medium for receiving and sending information, which is why tweeting or Facebook updates might not cater to this niche.
The age-old subscription box is still a vital element for most online businesses; however you will need to make it more versatile and flexible. The opt-in box should be easily viewable and accessible, so visitors can subscribe to your newsletter. You must also cater to the social needs of your visitors by allowing them to bookmark and share your content with their friends and colleagues.
Building a list of potential customers can still generate more sales than any other medium. Use this list to send regular communications in the form of general news update, promotional offer, description of new service/products etc. Marketing experts suggest that the email lists should be used as a pre-selling platform, and doesn’t have to be all hard-sell.
List Building for your Business – A powerful marketing method
Marketing lists are usually sourced from existing contact id’s or opt-in forms present on your website. This typically means you have the permission to contact these people and send them email messages related to your services and products.
Your marketing efforts will be more fruitful as you will be calling people who have signed up for your mailing list and are interested in your services. When you focus your attention on such prospects, you will likely make many more sales. Sending regular e-mails allows you to maintain regular contact with your potential customers and develop a deep level of trust.
Once a client subscribes to your newsletter, you have the opportunity to market to them for an indefinite period of time. The more your potential customers become familiar with your company, the more are your chances of successful sales.
Email list building allows you to withstand search engine’s unpredictability. As an online business, you might also rely on SEO, social media and blogging to bring traffic to your site and get more conversions. However, the changing algorithms of search engines can make this process tricky. But traditional list building never lets you down, and you can always use this as a reliable means of attracting more sales.
When used wisely, email lists can bring you repeat customers. You can have the names of your clients and customers stored in your database, and update them regularly about new additions, latest happenings in your business etc. Repeat customers can give you good amount of business regularly.
Lists can also be used to collect feedback or perform surveys. Typically, subscribers and members of your marketing list would belong to your industry. These are people who understand your products/services, know about your company and can offer valuable suggestions/guidance pertaining to your business.
There are various methods and creative ways to build a comprehensive list of prospects and clients. While list building does not happen overnight, the amount of business it can generate is worth every minute you have spent on creating it.
Remember your email marketing success entirely depends on the magnitude and quality of your list. Therefore, give it due importance and respect, nurture it in the right way and you can continue to harvest its benefits for years together.