Next Email: 9 Things to Consider Before You Send It
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When you’re working online email is the best way to reach out to friends, followers, and associates. Skype and chats are intrusive and they’re not a solution anyway when you’re trying to communicate with your list. Still, though, there’s a right way and a wrong way to send an email. Here are 9 things to consider before you send your next email.
1/ Tell Them Something In The Subject Line
Don’t make your readers guess and don’t try tricking them into opening by saying something like “Hey. I got your message.” Business associates don’t have time for guessing games and your list members will just think it’s spam. Tell them why you’re contacting them in the subject line so they can prioritize your message.
2/ Get To The Point
We send emails because we don’t have time for lengthy conversations anymore. So get to the point.
3/ Use Templates When Appropriate
If you find yourself using standard responses for a lot of your emails, start creating templates to save yourself some time. Save them as draft emails or put them in a file on your drive.
4/ Make It Personal
Personalize your emails by using the recipient’s name. People are smart enough to know when they’re being sold to and they recognize the difference in their emails. They’re much more likely to open and read if you address them by name and the appreciate that you took the time and made the effort.
5/ Never Use All CAPS
Using all upper case letters makes your message difficult to read, and in some circles it’s interpreted as shouting. Use the proper upper and lower case mix so people can easily read your email.
6/ Follow The Thread
If you’re going back and forth with someone try to follow the same email thread. This keeps you entire conversation in one place so nothing gets lost.
7/ An Email Lasts A Lifetime
Before you send that email remember – Anybody could read it – forever. Check the address to make sure it’s going to the person you want it to go to, make sure nobody else is going to see it, and don’t say anything you’ll regret if it gets opened by the wrong person. You never know who has the ability to open that email on the other end.
8/ Avoid Abbreviations And Emoticons
Emoticons are annoying to some people and they’re not very professional looking. Some people don’t even see them, too, they just see the keystrokes used to create the smiley face, which just makes your email confusing and hard to read. Before you send, read it and read it again. You only get one chance to make a good first impression – even when it’s something as laid-back as email.
9/ Keep It Short And Sweet
Again, email is a time saving convenience. Keep your sentences short and sweet. This also makes your email easier to read. Some email providers format differently than others and long sentences can look jumbled and hard to read.