Monthly Income Report March 2015
When I started Dukeo, I wanted to share my whole experience with making money online. I published monthly income reports and monthly traffic reports for this blog, but never for my whole online business.
Looking back at these 4 years of blogging, I see that I lost focus on what really mattered to me when I was just starting.
Other sides of my business grew at a tremendous pace, and my time was used mostly to keep the ball rolling and increase profits.
I won’t go over this again as I have already written a pretty long article about how I lost pretty much everything by a combination of bad luck, bad timing, and bad decisions.
After taking a long period of time off to regroup myself, I finally restarted some online projects.
An important part of this rebirth is to keep a journal and make myself accountable for the growth (or failure) of my web properties.
Dukeo being my personal blog, there is no better place to share my whole experience.
Brace yourself, here comes my first new generation Dukeo income report.
What happened last month?
March was a busy month for me!
It’s all been about restructuring existing projects, brainstorming new ideas, and deciding which direction I will be taking for the next few months.
One big change that I made is reviewing the web hosting of all my websites. It’s been long overdue.
At the end of the month, I realized that I have been paying for a while for servers that I really didn’t need because I don’t have the traffic anymore.
I moved stuff around, regrouped sites on servers, and ended up reducing my hosting bills by over 50% with only 2 days of work.
Last year, I started working on viral-oriented websites.
Even though I am receiving decent traffic and serving over 20,000 pageviews per day, traffic quality isn’t high enough to make it big with this project.
These websites are all about arbitraging traffic, and I wasn’t able to find a winning monetization strategy.
As a result, I am leaving these sites on autopilot for now, and I’ll see if I can think of a better way to monetize them later.
I spent a lot of time last month working on a niche site project.
A few years ago, I started building a niche / authority site that was growing steadily until it got hit by a negative SEO campaign.
Traffic disappeared overnight, and profits did too.
I ended up losing a lot of money on this project, but left it online hoping that it might miraculously recover someday.
Since then, the traffic has been slowly growing back, and the site is earning roughly $100 per month.
$100 is very small money but in online marketing every bit counts.
It got me thinking that it could be interesting to give another try to niche sites.
Niche Sites – Getting Started
I spent a few weeks putting together a custom WordPress theme that takes into consideration everything I know about SEO and conversion rate optimization.
This theme is fully responsive to be ready for the Google update targeting mobile-friendly websites, and I just have to edit 10 lines of code to make it look completely different from one niche site to another.
Niche Sites – The Content
Creating content is a time-consuming task and I feel like my time will be better used doing something else.
I worked on a very detailed article template that is versatile enough to be adapted for any kind of product. I’ll give that article template to the writers I will hire from Elance, Odesk and Freelancer.
Niche Sites – Stepping Up
Knowing that websites are pretty slow to get indexed and ranked in Google these days, I figured it would be interesting only if I went stronger than building one niche site…
So I’m embarking on a journey to build a new niche site every 3 days for the next month.
You read that right: at the end of this month, I should have 10 new fully-functional niche sites.
Niche Sites – No Google Analytics
In order to maximize my chances of success, I have also decided to stop using Google Analytics on all my web properties that rely exclusively on search engines for traffic.
I know that Google is claiming that the data from Google Analytics is not used to influence rankings, but with Google, you really never know.
And it’s hard to believe they would just sit on all the data they’re collecting from the websites where Google Analytics is installed, without using it in any way for their own profit.
Moreover, I don’t feel confident having a single company handling so much data about my business.
In my search for another analytics solution, I found Clicky.
After testing Clicky for a few weeks now, I can honestly say that the data is a lot more accessible and actionable that Google Analytics.
Overall, Clicky is just easier to navigate through the various reports, and I find the information that is really useful to me faster.
Niche Sites – The Challenge
At the end of March, I had a total of 2 active niche sites (the old one that got slapped by Google, and the testing site I used to develop my own theme).
At the end of April, I should have a total of 12 active niche sites.
Aside from niche sites, my other big project for this year is product development.
A few months ago, I had a product idea in a market I have never worked before.
I spent some time researching the competition, and realized that there is virtually not a single direct competitor for that product.
The first step was to jump right into it and validate my idea directly with my target market.
I put together a sales page and used my experience as an affiliate marketer to promote the product as if it already existed.
The results have been pretty encouraging, so I moved forward with the product creation.
There has been some adversity during the development, but it should be complete and ready to market by the middle of April.
I will write more about the development of this product in a dedicated blog post.
This blog has been left completely alone for a very long time and I figured it was time to start posting here again.
Over the years, I lost my focus and started posting the same generic articles that you can find on pretty much every blog about blogging and making money online.
As I wrote in my previous post, it’s time for a fresh start.
From now on, I’ll be posting exclusively about my own experience as an online entrepreneur.
No more generic articles.
Dukeo is becoming more personal than ever!
What about the money?
Here is a breakdown of the money flow for my various projects.
Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result these numbers may differ from the actual payments issued and received.
- Adsense: $96.00
- Display Advertising: $42.70
- Promotion: -$33.84
- Hosting: -$273.41
- Net: -$168.55 (Difference: +$317.49)
- Active Sites: 2 (Difference: +1)
- Amazon: $191.56
- Content: -$275.00
- Hosting: -$22.19
- Net: -$105.63 (Difference: -$187.06)
- Amember: -$200.00
- Promotion: -$387.97
- Development: -$1,937.50
- Hosting: -$63.00
- Net: -$2,588.47 (Difference: -$1,674.92)
- Aweber: $8.70 (List Building: The Only Guide You’ll Ever Need)
- Adsense: $19.30
- Blast4Traffic: $30.72 (my review)
- Hosting: -$42.73
- Net: $15.99 (Difference: -$18.32)
- Aweber: -$149.00
- Hosting: -$165.05
- Net: -$314.05 (Difference: -$137.43)
Net: -$3,160.71 (Difference: -$1,425.38)
When you look at these numbers, you might think that I made a pretty big loss. But keep in mind that my product development accounted for a big part of the expenses, and until I have a minimum viable product, this project is generating no revenue at all.
The product launch is going to happen during the month of April, so either it will be a complete success and it will start generating a nice amount of money, or it will be a complete bust and I will stop losing money on it anyway.
Last month has been really exciting since I have been building the foundation for several new projects.
April will be mostly about launching niche sites every 3 days.
This is going to be intense in terms on rhythm, but it’s always nice to start new websites and see how they perform.
And let’s not forget about my product launch.
There are still many pieces to put together, and I’m more motivated than ever to help people in that new market with a much needed product.
I’ll keep you posted on my progress.
PS: please share this post on your favorite social network. It means the world to me. Thanks.
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