Meta Keywords & Robots: On Page SEO Basics
This post is a follow-up of last week post about SEO: On Page SEO: Meta-data 1/2. I invite you to read this previous post as well. If you would like to have a whole picture of my WordPress SEO guide, you can check the series from the very first post: Comprehensive introduction to SEO.
The Meta Keywords tag
SEO specialists are still discussing the importance of this tag. In the past it appeared to be used a lot by the Search Engines to rank the pages for given keywords, but due to some abuse by Black Hatters, its importance has been lowered.
Moreover, if you decide to use them, the same rule as Meta Description applies. It seems to be used to detect duplicate content, so it should be unique for each page.
The Meta Robots tag
This tag is used to tell the Search Engines Spiders (robots used to index your pages) if they should index your pages or not, and if they should follow the links on a given page.
You can put 2 values for each variable: index/noindex (it will index your page or not), follow/nofollow (it will follow the links on this page or not).
The Robots.txt file has a similar use, which makes this tag optional but it can be useful if you want to prevent the indexing of a single page.
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