Meta Keywords & Robots: On Page SEO Basics
This post is a follow-up of last week post about SEO: On Page SEO: Meta-data 1/2. I invite you to read this previous post as well. If you would like to have a whole picture of my WordPress SEO guide, you can check the series from the very first post: Comprehensive introduction to SEO.
The Meta Keywords tag
SEO specialists are still discussing the importance of this tag. In the past it appeared to be used a lot by the Search Engines to rank the pages for given keywords, but due to some abuse by Black Hatters, its importance has been lowered.
Moreover, if you decide to use them, the same rule as Meta Description applies. It seems to be used to detect duplicate content, so it should be unique for each page.
The Meta Robots tag
This tag is used to tell the Search Engines Spiders (robots used to index your pages) if they should index your pages or not, and if they should follow the links on a given page.
You can put 2 values for each variable: index/noindex (it will index your page or not), follow/nofollow (it will follow the links on this page or not).
The Robots.txt file has a similar use, which makes this tag optional but it can be useful if you want to prevent the indexing of a single page.
When you're learning website optimization, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start a successful blog for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to optimize website for search engines, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else, including search engines.