Long-Term Blogging Strategy: What’s Yours?

Steven10 responsesBlogging
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Contrary to what all those ebooks tell you, nobody sets up a successful, money-making blog in one weekend. In fact, if you’re like me and a lot of bloggers I know, you’ll set up a few blogs before you finally start hitting your stride. It takes months to develop a strong, loyal following and it sometimes takes a couple of years to start earning a predictable, full-time income. You can, however, help the process along if you have a long-term blogging strategy.


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They key to building a successful blog that produces long-term income is planning, or strategy. Your blog is your business and no one sets up a business on a lark. Even the guy who owns the local ice cream shop has a business plan. He researched his location, checked out his competition, analyzed his customer base and considered the time and energy he’d have to invest to make his business successful. You need to do the same thing if you want to build a sustainable blogging business.

Keep in mind that it’s going to take at least six months to a year of solid effort before you start seeing any real, measurable gains. That said, you want to choose a niche that offers you plenty of things to blog about but it should also be a niche that you find interesting. That guy running the neighborhood ice cream shop isn’t successful because he loves fishing. He’s passionate about ice cream and he enjoys dealing with the public. If he wasn’t he’d never have been able to stay in business long enough to start turning a profit.

Decide what type of blog you want and how you plan to handle the posting. Most successful bloggers publish a post at least five times a week but your schedule is really up to you. It’s important to post frequently but it’s more important that you publish regularly, so if you don’t feel you can commit to five days a week then don’t start out that way. You’ll have plenty of other things to attend to.

Plan ahead for blogging emergencies or those days when you either don’t feel like posting or there’s something else you’d rather work on. Remember, this is a long term commitment. On the days you do feel like writing, tuck an extra blog post or two into a file so you have a backlog of available content to tide you over.

Don’t forget to include socializing in your strategy. It’s not enough to simply bring traffic to your blog, you need to engage your readers and make them feel like part of a community, give them a reason to keep coming back. You can do this with an email campaign and the comments on your blog, but these days you’ll also need to reach out into some of the social networks. After all, that’s where everyone’s really hanging out.

Start setting goals right from the very beginning, focusing first on just getting traffic. You won’t sell anything if no one’s visiting your blog. It’s easy to get distracted when you’re working online, and in the blogging world someone’s always suggesting you try this new method or try that one. Set specific daily, weekly and monthly goals to help keep yor blog moving in the right direction.

When you're learning how to blog online for money, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start a blog for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to blog online for money, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else.

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  1. Chitra Sivasankar Arunagiri

    Got a question for you? When did you find out what your blog wants to speak about and when was the moment when you thought that you should try and make money from it? May be these words are not in a proper way but you get the idea right. I am an amateur photographer, I have been trying some online selling stuffs and yeah I know it does not happen over night or in a week. But I am really not on road. I dont how to move on with this. Working on a strategy is really very tough and how did you manage to make one and how long did it take?

    1. I just got started developing some websites on various subjects, and Dukeo is all about giving back to the community. And as you can see, I’m not really trying to monetize this blog… There is no advertising on it at the moment.

  2. Rosie

    Great ideas, I especially need to “bank” some content!

    1. Having a buffer of written posts really helps lowering the stress…

  3. Ryan Ridgway

    What an accurate post! When I wrote my first post, I thought I had everything figured out. 70 posts, 300+hrs web design and SEO time, 500 subscribers, and a few failed attempts later, I realize now that I’m just getting my foot in the door! Things that last are never built overnight, there’s often times a “try, fail, adjust” method you have to stick to. Slow down to speed up, and always put the reader first, you’ll see ;)

    – Ryan Ridgway

    1. Thanks you for sharing your views, Ryan. Blogging is a learning process that you can never fully manage…

  4. Gettysburggerry

    Great stuff. My only contribution would be to “just get started” Too many that say they want to start a blog, end up getting bogged down in the planning and never start. As we all know, too much analysis, leads to paralysis. Nicely done, a pleasure to share.

    1. You’re right Gerry! The hardest step is the first one :)

  5. Jeff Ogden (@fearlesscomp)

    I’ve been blogging for seven years and Fearless Competitor publishes every day. buyerzone picked us as the #1 b2b blog of 2012.

    1. Congratulations for this achievement Jeff!

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