Local Blog: How Do I Promote One?
In my opinion, promoting a local blog is almost easier than promoting an worldwide blog. In a way, your target audience is smaller, but you can be less focused with your targeting and not be afraid of missing the mark. Once you understand how and why people look for local content on the Internet, you’ll understand what I’m talking about. Let’s take a look…
When people want to see what Kim Kardashian wore to the Oscars they really don’t care where the blog is located. They just want to see a picture of the dress, so they go to their search box and type in “Kim Kardashian Oscars dress.”
But, when they need a plumber or a auto mechanic or an attorney or doctor, they don’t want to travel around the world, they want someone local. In the past that meant they had to go to their Google search box and type in “Dallas Plumber” or “Dallas Attorney.” If you had your site properly SEOd then you’d turn up in the index.
These days, though, Google is much more intuitive. Google already knows what city the searcher lives in by looking at their IP address. That searcher only has to type in the word “Plumber” and the first 10 spots on the index will be local plumbers. There’s even a map in the middle of the page that shows the six or seven plumbers closest to your IP address.
However, the only way to get your local blog to appear in that listing is to register your blog at Google Places for Business. Go ahead, it’s free. Use every keyword you can think of and make sure you include the link to your blog. This is the first, most important step you can take to promote your local blog.
Next, most people are looking for service providers or shopping when they conduct local searches. The typical local searcher is also searching while on-the-go, traveling to-and-from work, on their way to a restaurant or out on the town looking for entertainment. That means these people are accessing search through their mobile devices, which are frequently hooked up with their social networking contacts. These people are constantly in touch with friends and family.
So the next logical place to promote your local blog is the social networks – Twitter, Facebook and You Tube to be more specific. Twitter, especially, because that’s where people go to post more urgent, news-making events. For example, if they’re looking for a good restaurant or movie, or if they have a flat tire or run out of gas.
Start developing a following on Twitter and Facebook and word of your local blog will quickly start to spread. You can also contact local businesses to let them know you’re blogging about local events. As an added bonus you may find some of these businesses asking if they can buy advertising space on your blog.
Don’t expect to get the same large number of visitors that an international blog might get, unless your targeting a super large city like New York or Los Angeles But remember, it’s not the size of your audience that matters – it’s the quality. And since you can zero in on one unique city, you have a much better chance of hitting your target.
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