Learn Internet Marketing From Spiderman
Spiderman’s trilogy of films created by Sam Raimi consistently did well at the box office, proving that the red-and-blue masked superhero is well-loved. I bet you’d like for your business to have that kind of popularity too, wouldn’t you? If you want to find out how, read on to get marketing tips from Spiderman.
Subscribe to my exclusive newsletter, and discover the internet marketing secrets the pros don't want you to know»
Use Your Ingenuity to Come Up With the Best Solution
You might not know it (unless you’re a comic geek, that is), but Spiderman’s webslinger was originally a piece of technology that Peter Parker created to complement his other super-powers, not a side-effect of the spider bite. Peter looked at what he already had, asked what would make it better, and then invented the webslinger.
How can you do this in your business and marketing? Make sure that all of your offerings (products and services) are the best they can be, and that they aren’t missing anything. Every time you develop a new product or service, ask yourself what would go really well with it and then find a way to add or create that perfect complement.
Leverage Your Assets
In other words: use what you’ve got to get what you need. When Peter Parker needed a job – fast – he had a hard time finding anyone to hire him. So what did he do? Set things up so that he could easily get pictures of his alter ego Spiderman, and then sell them to the Daily Bugle. Thus providing him with a steady stream of income, conveniently without requiring office hours, either!
You can use this in your marketing and your business in a variety of ways. Want to do a joint venture with someone with a much bigger audience than you? If you’re tech savvy, offer to handle all of the tech work. Or do customer service, if that’s what you’re good at. If you’re a good writer and want to get the word out about your business, do guest posts for other bloggers to drive more traffic to your site.
If it helps, write down a list of the things that you need at the moment, and then write down a list of the things that you already have – whether that’s skills, talents, or knowledge. With some brainstorming, you should be able to figure out a way to leverage your assets and use what you have to get what you want.
Don’t Blend In
Spiderman would probably get more superhero work done if he had a more tactical outfit. Think about it – bright red and blue doesn’t blend in very well. But, if he was wearing some kind of urban camouflage, he’d have two problems:
- The bad guys would never know what hit them – and might think it was a fluke. This would lead to them getting back on the street and committing more crimes.
- The innocent near-victims would never know who saved them and wouldn’t be able to thank anyone. Talk about bad brand recognition! Nobody would know Spiderman existed, which would also make it pretty difficult for him to strike fear into the hearts of criminals.
You can use this in your business by making sure that you have a distinctive brand image. If someone sees your logo, they should be able to recognize it immediately. All of your sales copy and blog posts should have the same tone and style, and the tone and style would ideally be as easily identifiable as you. The more recognizable you are, the more people will remember you – and the more memorable you are, the more word of mouth advertising you’ll get.