Increase Ad Conversion: Three Basics
With most advertising networks and plans, you’ll get paid some amount just for the traffic to your blog, whether the viewers actually click the ads or not. And depending on your site traffic, you might be able to make a nice supplemental income by being paid per view.
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However, if you really want to boost your advertising income, you need to increase your actual conversion rates for your blog, not just the views. Conversion rates are the amount of viewers who actually click on the ad and follow it through to another site. Below are three ways to help you improve your conversion rates.
Switch Up Your Ads
This might seem counterintuitive, as a changing layout can be distracting. However, part of the reason that viewers don’t click on ads is that they just don’t see them. Ads are positioned in almost the exact same place on every single website that viewers go to. This means that eventually, viewers stop looking in the normal places that ads are positioned when reading or skimming a website. They become ad-blind, which means they won’t even look at your ads, much less click on them.
The antidote to this is to place your ads in unexpected positions, making sure that readers actually see them. When readers take a moment to read and look at your ads, they’re much more likely to actually click on them.
Track Clicks With A Heat Map
One of the best ways to increase your ad conversion is to find out where your visitors are already clicking and then place ads in those spots. The easiest way to do this is to create a heat map, which shows the most popular spots that visitors click on when they visit your blog or a page on your blog. CrazyEgg comes highly recommended, and their base price starts at only $9/month.
Limit Calls to Action
Last but not least, you want to limit your calls to action. If a visitor has too many things asking for their attention at once – your ads, your email list opt-in form, your posts, requests for comments, and so forth – then they won’t know what to do, and will most likely end up clicking out of the page in frustration. This can be the hardest idea to implement, because you don’t just want visitors to click on your ads, you want them to take other actions too. However, you should try to come up with a specific priority for your calls to action, and design your layout accordingly.