How To Make Money Online With Website Directories

There are two ways you can make money online with website directories – you can either join them or start your own. But before we get into the details, let’s take a look at just what website directories are and how they operate.

Website directories are lists, or indexes, of websites and the listings are broken down into categories, sub-categories and further if necessary. These lists of websites are a resource for people searching for information. You can go to your favorite search engine and type in a search time and you’ll see pages and pages of results. But if you go to your favorite website directory you’ll see results that have been edited to filter out the garbage. Ideally, a website directory contains links to sites that contain quality information and these sites have been selected by human editors.

web directory money online

There are literally millions of website directories out there. You can find general directories or niche-specific. To find them, just do a search for ‘website directories YOUR NICHE‘. The best general example is dmoz. This is an open directory project where real people, just like you and me, actually edit the listings. It’s purpose is to help categorize the Internet and separate the wheat from the chaff. Not all sites that are submitted are accepted.

Website directories promote themselves to searchers as being the best place to come to find quality websites in whatever niche – they save time and they weed out the riff-raff. They promote themselves to you, the webmaster, as being someplace where you can get a valuable backlink and traffic. They need your quality website so they can attract searchers (who will click on their ads) and they need searchers (traffic numbers) so they can attract your website to their index. It’s one big circle and, like everything else on the web, success depends on quality.

Submitting Your Site To Website Directories

Like I said, there are two ways you can make money online with website directories and one is to submit your site. Submitting your site to a directory isn’t like submitting to article directories. You don’t have to write an article. You just submit the link to your home page and fill in tags, keywords and a description. If you’re accepted then you get a link back to your site and you’re listed in the index.

But here’s where that ‘quality‘ thing comes in. The whole point of submitting to directories is to gain a link back from a quality, relevant site. I could put up a page of website links on my PR0 iguana blog and call it a directory but what’s that going to do for your investment blog when I include it on my index? Nothing. In fact, it will probably do more harm than good in the eyes of the search engines. That link will just look like low-ranking spam. But hey, I accepted your site for my directory! Yippeeee!

OK, you can probably see where I’m going here. Good website directories are going to be choosy about what sites they accept. But you have to be just as choosy about the directories you submit to. Here’s what to look for:

Relevance – Submitting to general directories like dmoz.com is great, because they already have a reputation and page rank. But there are some pretty high-ranking directories out there that are niche specific, too.

Authority – Look at the directory’s page rank. While it’s not the only concern you should have you do need to be aware. New directories hit the web every day so not everybody has a high page rank. If they don’t, though, what’s their traffic look like? Are they a growing site or are they just out to make a buck? It’s important to know this because when that site goes down the tubes for being spammy, it may very well have an affect on your site.

Fee vs Free – And speaking of bucks, do you have to pay a fee to be listed in that directory? Some do charge for the privilege. That can be a good thing or a bad thing. If they’re not collecting money from you then how are the making money? You need to look at that because if they’re not getting it from you then they’re probably running ads. And that’s next on the list…

Ads – A quality directory, just like any quality website, will be concerned about the service they provide to the people who come there looking for information. That’s what brings them their PR and that PR is what attracts you. So take a look at the ads on the site. Are they plastering Adsense all over the page? Do searchers have to scroll through dozens of banner ads before they get to the categories? Yeah, you get a backlink out of it, but you also want people to be able to find you on that directory. And a poorly run directory isn’t going to attract any searchers anyway.

Setting Up Your Own Website Directory

If you’ve read this far then you can probably figure out the rest. If you’re going to try to make money with your own directory then you need to think quality and SEO, which essentially go hand-in-hand anyway.

When you start looking around you’re going to find plenty of crap directories out there. They’re just big link farms sandwiched in between a lot of Adsense and affiliate marketing ads. The people who set them up are thinking – “Cool! I’ll set up this directory as a way to lure in a bunch of traffic and when they get here they’ll click on my ads!”

But you and I both know you have to get the traffic first. And the only way to do that is to provide quality, relevant information. The reason searchers use website directories is because they know that some editorial process has been used to provide a list of quality websites. If they wanted to see everything that was available, they’d just stick with Google. They’re counting on you to show them the best.

For that reason, you need to be choosy about what sites you accept. If your directory is full of poor quality sites and spammers then searches won’t hang around long.

Be diligent with SEO. Use keywords for categories, use tags, use your meta-tags. Your success depends most upon your visibility in the search engines. Without it, searchers can’t find you. If searchers can’t find you, you have no traffic. No traffic means nobody wants to list their website in your directory. There’s that circle again!

Be very careful about the sites you accept. You’re going to be linking to them and you definitely don’t want to link to porn or spam or poor quality content.

So there you have it. In a nutshell, if you want to make money online with website directories, the keyword is Quality, whether you’re submitting your site or building your own directory.

Sté Kerwer
Article written by Sté Kerwer (1993 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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20 Comments (Add one)

  1. BuySellWordPress

    I think that submitting a website to website directories is quite a useful thing, but very easy for non-technical users

    1. Sté Kerwer

      It can have a lot of positive effects on SEO, but be careful when choosing which directories you’re submitting your website to. Associating with bad neighbors will have bad consequences…

    2. zordan

      Submitting is easy u said but i am unsure how this is easy . i am trying to submit to directories but am not able to do . is this same like commenting in blogposts . can u tell me step by step how to submit in directories because everytime i subscribe or create login in directories m unsure this is called submitting blogs to directories or something else.

  2. Jamie Thomson

    Really good article on how to create a website directory. Thanks for posting.

    1. Sté Kerwer

      Hey Jamie, I’m glad if the article was of any help!

  3. Nonar
    Nonar

    To be the target for the directory webmater to submit link in your web directory need to look.

    Is the directory carefully reviewed by experienced editors to maintain a quality web directory rich with information and helpful websites have.

    Google PR is one more point will help and support to make the Internet search directory better and trusted.

    The age of the web directory the old is more to trust.

    Fee. Many directories ask for fees for the service they provide to the webmasters esp if they want to add link
    on top categories.

    Adsense. Directory will loose the value as a web sources when it comes to be all page are full with ads
    and internet user will be trapped on the ads and the accurate information we search for are hide.

  4. Bernard Z.

    Useful information you have here, I will share this with my readers.

    1. Sté Kerwer

      Thanks for your comment Bernard!

  5. Holger

    There are so many bad web directories out there and it is hard to choose which ones are any good.

    After reading your article and I was inspired to start my own web directory for private tutors in the UK. Thanks for the great post!

    1. Sté Kerwer

      Congratulations on starting your own directory! I wish you the best!

  6. Amanda Milbrodt
    Amanda Milbrodt

    I enjoyed the article since I am attempting to create a lucrative opportunity for myself and simply due to my eagerness to try and help people. I do not appreciate it when I need assistance and people cannot or will not help me. That is why I am helping before anyone can ask for it.

    1. Sté Kerwer

      That’s the way to go Amanda! The real question is “What can I do for others?” not “What can others do for me?”

  7. Abhijit

    I wish you had mentioned some information about how to create a new directory from scratch. I mean you could provide some reference about the directory software available out there- premium or free.

    Do you think WordPress would be the best platform to set up such a directory? Please comment if you have something to share on this.

    1. Sté Kerwer

      Thanks for the suggestion, it will most likely be the subject of another post!

  8. Kesha
    Kesha

    Great info on your site, keep up the good work!

  9. @NPToday

    Great post.

    I think we need to remember some directories are out there to be helpful. Like ours. Its not all about the money. No that it wouldn’t be nice.

    Fantastic blog. Well done.

    1. Sté Kerwer

      Thanks for your comment

  10. brendan

    You make some good points, especially about the niche relevance and being in face to face contact with your listings for instant feedback.
    Keeping the initial listings to established authority sites that might not otherwise list gets your ranking moving upwards also.

  11. AdMamu

    How to make out if the web directory is a good one or not? Being a non technical guy, are there any tips to make a decision before I submit my site? I see that most of the web directories are taking time to review before add it to the list, but from your article, I understand the time lag is not the only thing to judge the quality of web directories, so any crisp, short and quick tips here please?

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