These days everybody works. People don’t have time to plan a sit-down dinner for their family, let alone a massive, elegant wedding. Yet, the wedding day is still considered the most memorable day in any woman’s life. So plan it they must, whether they like it or not. It’s big business these days, especially with all the wedding-related reality shows. Get in on the action with these tips to help you make money online creating a local wedding services guide and website.
Create a Local Wedding Services Guide
The average bride takes one year to plan her wedding. Six months will do, but it’s pushing it. Anything less than 6 months and it’s almost impossible to get the dress, the reception venue, the band, and other choices lined up, and at an affordable price. Yet, even with one year to plan and organize that big day, most brides get down to the last few weeks and still wish they had another 6 months to work on their plans. If there were just some place they could go to get all of their answers. A kind of one-stop-shopping for weddings. Oh, yeah! There’s that online guide to local wedding services!
Start off by creating an extensive list of local wedding services for your website. Don’t leave anyone out and, at this point, don’t worry about monetizing that list. Your goal is to make your website THE go-to place for all of the brides in your community and, to do that, you need to give them every scrap of wedding information they could ever want. Include:
- Limousine services
- Dress shops
- Tuxedo shops
- Cab services
- Department stores
- Stationery shops
- … anything that could possible have anything to do with a wedding.
But don’t just give them a name. Contact each shop or service, if possible, and tell them what you’re doing. Ask them what they’d like you to say about their products or services so you can give people some information other than just name, address and phone number.
Ask for pictures of wedding cakes and decorations. Ask bands if they have a demo file you can put online. Get pictures of wedding gowns, limos, flowers – everything you can lay your hands on because pictures will help keep people on your site.
This local wedding services guide will be the most important content on your site so make it as extensive and informative as possible. You want your readers know that YOU are THE authority on putting together local weddings and YOURS is the only site they need to come to for help.
Now, How Can You Make Money With Your Local Wedding Services Website?
So far, all you have is a big list of all the businesses in town. But there are zillions of ways you can make money with this site.
Sell advertising space: Your first thought might be to include some affiliate links but that will lead people away from your site and your main goal here is to promote local businesses. Instead of just choosing random products from suppliers who could be located anywhere in the world, contact your local wedding suppliers and ask them if they’d like to buy advertising space on your blog or website. If not, don’t worry. They will as soon as they see how much traffic your site gets and what it can mean to their business.
Sell web pages: Now that you have a directory of local wedding suppliers, contact them and let them know you have web pages available for their own personal use. For a small monthly fee they can use these web pages to promote their own business and you’ll have it linked to their name in your directory. If you don’t know how to set this up yourself, you can outsource it at sites like Elance.com or Freelancer.com and it won’t cost much at all.
A lot of wedding suppliers are small, family-owned businesses and they don’t have the time or the desire to set up and run a website. Yet they all realize how important it is to have an Internet presence. Especially for local businesses. Once you get one or two on board, the rest will soon follow.
Aside from the income you’ll generate, having these additional web pages linked to your site will also help you with search engine rankings.
Create a sponsored checklist: Brides love checklists! Just do a Google search yourself and you’ll see hundreds of those things. And there really are a lot of things to keep track of when you’re planning a wedding. Including printable checklists on your site is a must. But go a step further and ask some of your local businesses if they’d like to sponsor those checklists. For another small monthly fee they could have their name, logo and contact information included at the top of the form. Every time a bride prints it out, it’s just that much more advertising.
The search engines are more and more concentrating their efforts on local search and local businesses get preference in the indexes. This is the perfect time to set up any type of local website and all of these tips could be used for anything from wedding sites to legal sites to local clubs and service organizations. Once you start making money online with a local wedding services guide and website, take a look around to see what other types of business you can work on next.
What do you think? Let me know in the comments below!