How to Kill Your Blog Successfully
I know, right now you see nothing but rainbows and lollipops when you look at your blog but trust me, there will come a time when you just want to reach out and kill it. It’s true. Every blogger, at some point, decides it’s time to kill a blog. Get your tissues, folks, because in this series of posts I’m going to talk about Death – the death of your blog.
I know it’s hard to believe but every day, all over the Web, there are bloggers killing their blogs. Some put them down gently and painlessly like a beloved pet and others wear Michael Myers masks, laughing maniacally as they hack their blogs to pieces with a machete.
Why? Well, sometimes they’re just angry, but most of the time these bloggers have a very good reason for killing their blogs.
Reality Sets In
Sometimes blogging is like a relationship. You meet someone at the pub, you fall in lust, and you spend every waking (and non-waking!) minute together for about three or four weeks. Then suddenly, reality sets in. You realize you haven’t seen your friends for a while, you’re constantly checking to make sure the toilet seat is either up or down (depending on your gender), and you haven’t held the remote control for the TV in your own hand since you met this person.
It’s just too much. You’re not ready for a “commitment.” It’s time to kill this person… erm… blog!
Life Gets In The Way
A friend of mine spent the last three years trying to decide if he wanted to stay with his full-time job or quit and go full-time with his blogging. Every time he’d get ready to quit his boss gave him another promotion and just enough of a raise to keep him behind his desk.
Life just sometimes gets in the way. You’re posting along every day and something happens to make you skip a day or two. It might be something good and it might be something awful but either way, suddenly, it’s not quite as imperative that you post because there’s something more important that you have to do. Eventually, you decide it’s time to kill your blog and put it out of its misery.
“Gloom, Despair, and Agony On Me…“
“Deep dark depression, excessive misery….” Remember that song from “Hee-Haw?” Sometimes bloggers just fall into a pit of despair or depression. They’ve been working their tail off and, for whatever reason, their blog just isn’t performing like they thought it would. Once you fall prey to gloom and despair it becomes almost impossible to pull yourself up. You develop blogger’s block and you can’t write, and when you do it sounds so horrible you readers run away screaming. When they reach this point, many bloggers just decide it’s time to kill their blog and move on.
The Passing Of A Trend
Sometimes it’s not the blogger’s fault at all, it’s those fickle buyers out there in the marketplace. Trends come and go, products are replaced with something “New and Improved“, manufacturers and advertisers merge or disappear, your audience flits from one social network to another, and then Google steps in on top of everything else with another algorithm change that knocks you completely off the index. If it’s on it’s last legs and there’s no sign of hope, better to kill it, bury it, and move on.
There are probably a few other reasons why a blogger would want to kill his blog, but you get the picture. If it’s not working out it’s sometimes better to kill it. But you don’t necessarily have to kill it right away, and sometimes it’s best not to kill it at all.
In the next post in this series I’ll talk about some of the things you should consider before you pull the plug.