If you’re getting some good traffic to your blog then you’re probably excited to log in every day and see which of your loyal followers managed to leave the first comment this time. You enjoy interacting with these followers and you spend a lot of time trying to meet their content needs, which is as it should be. But let’s not forget about that first-time reader. He’s even more important than your band of loyal followers.
If you’re focusing your content then each of your posts will only answer one question, but when you’re searching for information one question often leads to another. The average searcher will conduct multiple searches before he’s satisfied his curiosity, so it’s a given that every first-time visitor is going to want more. Your mission, should you choose to accept it, is to keep him on your blog while he’s satisfying his curiosity.
At some point, each of your loyal followers hit your blog for the very first time. And the reason they turned into loyal followers is because they immediately liked what they saw. Remember, you only have a few seconds to grab the reader’s attention, and if they don’t like what they see on their very first visit, chances are they won’t come back. So never, ever underestimate the power of well-written, high-quality content. In the eyes of the reader it’s what separates the experts from the amateurs.
Your repeat visitors are important. These are the people who not only click on your links and buy whatever it is you’re selling, they also help promote your blog by sharing your content and linking to you. Your loyal followers are the people who bring those first time readers to your blog, so the more repeat visitors you have the more first-time visitors you’ll bring in.
The question is: How do you keep those first-time readers on your blog long enough to convert them to repeat visitors? The most obvious answer is to always provide that well-written, informative content they’re looking for. But what does that mean?
Too many bloggers think all they have to do is get the facts right, put them in the proper order and check their spelling and punctuation. If everything checks out then they’ve written “quality content.” Again, no niche is without competition these days. Simple fact recitation or regurgitation isn’t enough.
“High-quality content” is a relative term. Its meaning changes from audience to audience. You need to present the facts and information in a way that’s relevant to the people who visit your blog.
For example, if you’re blogging about couponing and your audience is young, stay-at-home moms, then you’d want to give them information on how to save money with baby formula coupons and where they can find the best bargains, but they probably won’t be interested in a coupon that saves them money when they buy bulk oil so they can do their own oil changes. No new mother has time for that.
This relevant content is important for your repeat visitors but it’s also important to attract those new readers and keep them on your blog. Who do you think sent those first-time visitors? Your loyal followers. Chances are they’re from the same market segment.
I could go on and on about creating high-quality content but that’s not the only thing that makes your blog sticky. I’ll be putting together a series of blog posts to give you some tips on addressing one of the most important issues in blogging – Keeping first-time readers on your blog. So stay tuned. In fact, if you haven’t already, you should subscribe to my updates so you don’t miss a single post in the series.