The more I use Pinterest the more I like it. It’s unlike any of the other social networks because it requires almost no effort at all to get your links out there into the blogosphere. I actually visit my Pinterest account only about twice a month but every day I get new followers and new re-pins. The key is the images you use on your blog. Once those are in place everything else is a piece of cake. Here’s how to easily give your blog images a makeover and extend your reach to Pinterest.
Partly due to Pinterest and partly due to search habits, the trend these days is to use full-size images in your blog posts. The bigger the better. Instead of putting a little 300 X 300 image in the upper left corner, use a 600 X 600 image right at the top of the post. These days, every time I publish a new post I immediately get pins on this top image. And remember: Each of those pins carries a source link right back to that post.
Every image you use in your posts now is another opportunity for a pin, including the smaller images you tuck in further down your article. Make these images large, too, to encourage another pin.
Now, it’s not enough to just enlarge the images you’re already using. Sometimes you lose quality and they become pixelated and blurry. If you can’t get a good quality image when you enlarge then it’s time to find a new one.
If you’ve never visited Pinterest it’s time you did so you can see what kinds of images get the pins. The free-for-use and creative commons images on Wikimedia.com won’t cut the mustard. You need high-quality, professional images to attract the re-pins.
But that doesn’t mean you have to go out and spend a bunch of money. Try sites like FreeDigitalPhotos.net and PublicDomainPictures.net. Even iStockPhoto has a dollar bin and you can find some excellent photos there for just a couple of bucks.
And last but not least, make sure you put a PinIt button on every post and page and position it where your readers can’t miss it.
My point is, even if you don’t want to spend time working yet another social network, you need to make your blog Pinterest friendly. Why? Because your readers do all the work. Your links are automatically included when someone pins your images, you don’t need to go share and comment and like. You don’t even have to encourage your readers to pin your images – they do it just because they like the pretty picture.
This is one social network that you don’t even have to touch. It only makes sense to take an extra minute to find just the right picture and when you do, your readers will do the rest of the work.
What do you think? Let me know in the comments below!