Mom blogs tend to be taken less seriously by the blogging community because they’re run by, well, moms, and they talk about stuff moms would be interested in, like couponing, childcare, recipes and crafts. But mom blogs can, and do, make a huge impact in the blogosphere. Here are five reasons why mom blogs, and dad blogs, too, shouldn’t be underestimated.
They’re already working at home
As more and more families decide that second income isn’t all it’s cracked up to be and/or someone should stay home with the children, the number of stay-at-home moms or dads is on the rise. Looking outside the home for a little extra income isn’t always an option but they’re home all day long, why not start a blog?
These moms and dads have nothing to lose. If they start a blog and it brings in a little extra money for vacations, they’re happy. If it looks like it can be turned into a successful online business they’re even happier, but they don’t have the stress and pressure of trying to maintain a job outside the home, too. Their blogs are sometimes more engaging because they’re blogging for themselves and their readers – not trying to build an empire.
They need the social connection
Ask any stay-at-home mom or dad and the one thing they’ll tell you they miss most is social interaction – with other adults. This desire to engage with other adults, to have a meaningful conversation, is often what draws these moms and dads to blogging. Once they start developing an interactive following they’re not going to give it up.
They have tremendous life experience
You might automatically assume that moms only blog about coupons, recipes, childcare and crafts, but today’s moms and dads are also blogging about the environment, politics, the arts, writing, sports, gender-related issues and a host of other topics. Today’s stay-at-home mom or dad has typically been out in the world before they make the shift to stay at home. They’ve held jobs, they’ve supported candidates, they’re interested in current events and worldwide issues – and they have time to blog about it.
They’re the record keepers
These moms and dads are typically the record keepers of the family. They handle the monthly bills and budgets and they also handle all the contact between family members – birthdays, holidays, anniversaries, weddings, and all the day-to-day communication that goes on in a family. They’re organized, and they enjoy being the glue that holds everyone together. It only makes sense, then, that they’d enjoy the challenge of organizing and running a blog.
They’re the buyers in their home
Mom and dad bloggers can be very influential in their marketplaces because they’re typically the buyer in their household. Who better to run a coupon blog than the mom or dad who’s been doing all the grocery shopping on a shoestring budget for the last five years and saves enough money every year to take her family on a two-week cruise every year? Who better to blog about money-saving DIY home repair tips than the dad who’s been remodeling his own home for the last ten years? These moms and dads have been doing the buying and they know all the ins-and-outs in their niche – and they have time to blog about it.
So don’t underestimate those mom and dad blogs you see out there. If you look closely they have all the attributes of a successful blog we’ve always talked about – they’re passionate about their topics, they’re passionate about blogging, they have the expertise and they have the time it takes to build a successful blog. Maybe you should think about starting one yourself.