Comfort Zone: This Week, Try Something New
I’m very passionate about my blogging niche, and more important, I’m passionate about blogging. But there are days when I’m just not crazy about blogging in my niche. Blogging about the same thing, day after day after day, can be tedious, no matter how much you love your topic. If you’re like me and boredom is wearing you down, take my advice… This week, try something new.
Break Out Of That Rut
If you’ve been blogging for a while, take a look at your archives. Do you see a trend? Are all your posts simple list posts? Do you avoid writing controversial posts or detailed How-To posts?
Take a step back for a wider angle. Are all of your posts text posts? Do you ever use videos or podcasts or image posts?
It’s easy to get in a rut with your content when your creating every day. It becomes just another task on your To-Do list and you just sit down and start writing just so you can mark it off.
But if you’re not excited by your blog any more, how do you think your readers feel? They’ve been looking at that same content, day after day, too. And no matter how well-written and informative it is, man does not live on bread alone. Variety is the spice of life.
Try Something New Each Week
Grab your editorial calendar and right up there at the top of Monday write, “Try something new this week!” Looking for ideas? Here ya go…
Use your webcam to create a 10-minute video telling your readers about the benefits of subscribing to your newsletter and put your opt-in form right there at the bottom of the post.
Try a different post style, preferably one you’ve been avoiding.
- Create a new freebie or promotion to help you connect with more readers.
- Change your blog design and put your opt-in form above the fold, below your header.
- Email one of your new readers and strike up a conversation.
- Contact another blogger and ask him if he’d like to be a guest on your blog this week.
- Better yet, interview that other blogger on Skype and publish the video on your blog.
- Join a new social network.
Why Should You Try Something New?
The list above barely scratches the surface. If you’re not excited about your blog then soon it’s going to start showing in your posts. They’ll sound forced and tired, and they’ll no longer be engaging for your readers.
But maybe you’re not down on your blog. Maybe everything’s just fine.
It’s still important to try new things and bring some variety to your blog to keep your current readers engaged and attract new readers. If you always keep doing the same thing you can always expect the same results. But when you change it up, you won’t know what to expect and that’s what makes it exciting.
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