Blogging Audience: Are You Blogging To Me?

Steven4 responsesBlogging
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When you start getting some steady traffic to your blog it’s easy to fall into the mindset that you’re “talking” to a roomful of people. Some bloggers start referring to their readers as a group with terms like “You guys” or “All of you”. They even start thinking of their readers as one solid mass of consciousness, like the Borg. While your goal is to attract millions of followers the best way to do it is to speak to each one as an individual.

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are you blogging to me

Make “I” Contact

When you use those collective terms like “You guys” or “All of you” you’re doing two things: One, you’re not making direct contact with the individual reader, you’re not making him feel like he has your undivided attention. And two, you’re actually distracting your reader. You’re pulling his mind away from your content, even if it’s just for a split second, and you’re giving him the creepy feeling that he may not be the only one reading that page right then.

It’s also easy to fall into the trap of always writing in the third person where you never refer to yourself, you never use the word “I.” Third person is fine but you’ll make a stronger connection with the reader if you occasionally throw in a personal statement to remind them that there’s a real human being behind the curtain.

Ask Questions

The fact that you have so many keywords and longtail keyword phrases on your blog is a strong indication of just how many individual people visit your blog. They all used different keywords to arrive on your blog which means they all have different questions and reasons for being there. So it really isn’t reasonable to think that they all have the same interests.

Have you ever asked your readers what they’re looking for? Try it. And then give it to them. And mention their name when you do. You might be surprised. Not only will you be amazed at the wide variety of answers, you’ll forge a stronger bond with each individual reader because they’ll know they had your complete attention.

Put a contact form on your blog right now and let your readers know you want to hear from them.

Use Polls And Surveys To Connect

Another easy way to let your readers know you’re listening is to put a poll up on your blog. You can create free polls at PollDaddy and either embed them on your blog or send your readers to the PollDaddy site to answer. Personally, I’d put it on my blog and encourage my readers to share it. As votes start coming in, address that question in a blog post to let your readers know you’re paying attention. And polls don’t always have to be dull and boring to make that connection. Get creative and your poll might even go viral.

Whether you have 100 visitors a day or 10,000, don’t ever fall into the trap of thinking you know better than they do what they’re looking for. There will always be one more question you didn’t anticipate. Treat every single one of your visitors as a unique individual, find out what he or she is looking for, and over-deliver.

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  1. Steven – “don’t ever fall into the trap of thinking you know better than they do what they’re looking for”

    Absolutely. A problem that lots of bloggers, marketers, and sales people have.

    I am not certain about your point about addressing your audience as individuals or as a group. I might imagine that some folks like to feel part of a group (family), while others may feel more independent and prefer being addressed individually.

    In either case, I definitely agree with addressing them by name whenever you are interacting on a one to one basis. A person’s name is one thing that most of us like and want to hear, over and over.


    1. Marc, that’s actually why a lot of newly created brands/products fail. Because they fail to put themselves in the shoes of their buyers!

  2. Very nice post! It’s some of the things I’ve been saying for a couple years now. You wrapped them all up in a nice package – that I can now point to instead of writing further. Thanks!

    And you put in something I’d not thought about: The “I” contact. Nice touch. Thanks again.

    1. Thanks for validating my post Douglas :)

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