Blog Gets No Traffic: Here Are 10 Reasons Why
If you’re checking your Google Analytics every 10 minutes, wondering where all the traffic is then stop.
That’s part of the problem.
Check your Analytics once a week and forget about it.
You have better things to do.
If the only signs of life you’ve seen are the mouse droppings on your desk and the sound of crickets is driving you up the wall, here are 10 reason why your blog probably isn’t getting any traffic.
- Your blog is too new – Unless you’ve done some major promotion you won’t see any traffic. Maybe even for a few days, or even longer. It can sometimes take 2 or 3 days before your content even appears in the search engine indexes.
- Your aren’t promoting properly – There’s a lot that goes into blog promotion. You have to know keywords, you have to know how to get backlinks, you have to network and market and promote. If you’re just getting started you probably have no idea what all of this is. If you’re been blogging for a while and you’re still not promoting properly, then it’s time to go back to square one.
- Your titles suck – Good titles are important for attracting the search engines and the reader. Keywords are essential so the search engines can identify your content. But a lot of bloggers think it’s better to write cutesy titles or titles that use a play on words or comedy to attract the reader’s attention. Wrong! Your titles need to let your reader know what they’re going to learn from your content otherwise they won’t even bother reading.
- Your content sucks – Good titles, good content, keywords – it’s all important. If you promise your reader something in the title then you need to deliver on that promise in your content. When you have poor content on your blog, readers might come buy once but they won’t return. And they won’t tell their friends about your blog, either.
- Your SEO sucks – Don’t know what SEO is? If you’re complaining about the traffic on your blog then it’s time to learn. Search Engine Optimization covers a myriad of techniques used to make your blog more visible in the search engines so people can find you when they conduct a search. One of the most basic elements of SEO is keywords and yes, it’s critical that you understand what they are and how to use them.
- You’re not being consistent – If you want to generate consistent traffic for your blog then you need to provide content consistently. When a reader lands on your blog and reads something he really like he’s going to wait a day or two and come back again. If you haven’t posted anything new, he might wait another day or two and come back again. But if there’s still nothing new he’ll never be back. On the other hand, if he finds something new and interesting each time he visits, he’ll keep coming back for more. And he’ll probably send a few friends.
- You’re not being engaging – There’s a lot of writing involved in blogging and if this is your first blog you might not quite have the hang of it yet. Being able to write engaging blog posts isn’t always easy. You have to know exactly what your readers are looking for and you have to be able to write it in such a way that they’ll stay interested until they get to the bottom of the page. If you’re having trouble writing blog posts that sound like they were written by a human being, imagine yourself sitting across from an old friend and what you would say in answer to their problem.
- You aren’t socializing – These days one of your biggest sources of traffic can be any one, or a combination of many, of the social networks. Do you have a Twitter and Facebook account? What about Reddit or Digg? Surely you have a LinkedIn profile? If not, you need to start learning how to use the social networks to drive traffic to your blog. Trust me, you won’t be sorry.
- You’re talking to too many people – One of the reasons that a lot of bloggers get no traffic is because they try to talk to too many people. They’re not focusing their content. When a visitor arrives on your blog he’s looking for one answer to one specific problem. If you want to tell him about something else, then you need to use another blog post. Each post should use one keyword and focus on solving one problem or answering one question.
- You’re gullible – One of the biggest reason why your blog, and a lot of other blogs, isn’t getting any traffic is because you were gullible enough to believe that sales page you saw that said anyone could make money blogging and get rich in a weekend They told you all you had to do was set up a blog and sit back and collect the money. Now you know that’s not true. If you want to get that traffic to your blog, then you need to get to work.
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