Blog Investment: The Minimum You Need To Spend

Steven9 responsesBlogging
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If you have a few thousand bucks you don’t know what to do with you can go out and buy an established blog that’s already getting traffic and making money. But you’re probably here because you want to know what’s the bare minimum you can spend and still start a business. Don’t worry, you really can start your blogging career on less than a shoestring. Let’s take a look.

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You Can Start A Blog For Free

More than one successful, top-ranking blogger started out using a free blogging platform like WordPress, Blogger or Weebly. These sites cost absolutely nothing and you can register and set up a blog in a few hours. In most cases these sites should be sufficient for handling your traffic for at least the first year.

Moving Up A Level

The downside of those free blogging platforms is that you’re limited in bandwidth and many of them have restrictions on what you can do to monetize your blog. So once you start getting steady traffic and it’s time to start making money you’ll want to purchase your own domain name and web hosting.

A top level dot com domain name will cost approximately $8 to $10 for one year. Web hosting will run around $8 per month if you purchase the entry-level package. If you only have one blog this will probably be good enough hosting to get you through the next year or two.

Other Blogging Expenses

Assuming you invest the bare minimum, mentioned above, be prepared to work your tail off to grow your business. If you’ve never blogged before, never worked in marketing and have no computer skills to speak of then there’s a lot you have to learn. It’s definitely possible to learn it all without spending any money as long as you understand it’s also going to take longer to learn it. There’s a reason why they say “You have to spend money to make money.

  • Mentoring/Info Products: You’ll grow your business much faster if you hire a mentor, but be prepared to fork over some cash. You’ll most likely end up buying tons of “Make Money Online” guides and learning everything the hard way – like most of us have done. These guides will cost anywhere from $5 to $500 and if you’re not careful you’ll waste a lot of money on useless information. Which is another good reason to hire a mentor. In the end, you’ll end up spending the same amount of money but with a mentor you’ll learn what you need to know.
  • Email Service Providers: At some point every blogger needs to develop an email marketing list and to do this you need to sign up with a reputable email service provider. It’s a must and there’s no getting around it. Aweber will cost approximately $30 per month starting out and as your list grows, so grows your fee.
  • Software: Along the way may need to purchase software, depending on your business. It’s not necessary to get started and you really won’t need to worry about it until your blog starts turning into a business but be aware – there may be software expenses somewhere down the line.
  • Professional Services: Branding and presentation are big parts of any business, even for blogs. At some point you’ll want to enlist designers to create a professional logo and theme for your blog. Again, this expense may never come about if you can learn how to do these things yourself, but it’s best to know they’re out there on the horizon.

When you're learning how to make money with a blog, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start blogging for money for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to blog online for money, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else.

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  1. Dadblunders

    Great tips and very helpful! You just reinforced the idea so much to do and no time to do it. I think the hardest thing for myself is trying to discover the best way to monetize a blog on parenting. I know there is a market on learning about parenting through a father’s perspective (so I do have one step done). It’s more about finding the right way to go about it.


    1. Hey there, I can’t really give you specific information regarding monetization of a parenting blog because 1/ I’m not a parent so I don’t know much about this space, 2/ I don’t have a blog in that niche. However, I guess you can target a variety of products related to kids and education… Did you try educational games? You might be able to work something out of an angle like “help your kids becoming more [intelligent/social/insert_adjective_here]”…

  2. Andi The Minion

    Very good article, blogging is one of the most affordable and cheapest business models around if done correctly from the start with a plan it should grown into a very fruitful business.

    1. The point of entry in blogging is ridiculously low, it allows anyone to get a chance at making money online! Thanks for your comment Andi.

  3. Julia Spencer

    In my opinion, these expenses depend exactly on the main aim of the blog. If it is an educational one, they will be a little bit lower, I guess. If it has an entertaining character, then probably there will more ads, more opportunities for readers and as a result expenses will be higher

  4. Kevin

    Excellent article with solid real world advice about the costs and benefits of blogging. I’ll add that it’s getting harder and harder to get your blog ranked in google – which is how you start making money with your ideas and opinions. Something we’re seeing more successful bloggers doing to build authority and google rank quickly is topicjacking.

    It’s like newsjacking but for blogs. Simply, this practice is about finding highly popular content that is related to your own and linking to it in your blog and then leaving comments with popular authors who are talking about your topic just when you publish your blog. Your content cuts through the noise and gets ranked by association with other popular authors and content – hence the name. Because authority and popularity trend so quickly, it’s an activity that happens in real time.

    1. I see what you did there…

  5. Thanks for the tips. I’ve found it the hardest to get people to even know I have a blog, outside of my immediate friends and family.

    1. Thanks for your comment.

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