Banner Ads: Why You Should Be Careful on Your Site
Let’s face it, there’s nothing I can say that’s going to keep you from putting ads on your site. In fact, most new bloggers put banners all over the place before they even load up their first article. In my mind, this is the worst thing you can do with a new blog but, like I said, you’re going to do it anyway, so let me give you some advice. Here are five reasons why you should be careful with ads on your site.
Your readers might click on your ads
I know. Isn’t this what you want them to do? Yes. And, no. It depends on why they’re clicking. If they’re clicking on those ads because they loved your article and want to learn more about XYZ product that’s great. You might just get a sale. However, if they’re clicking because that ad has distracted them away from your content before they’ve seen your call to action, then that’s bad. You’ve just lost a reader.
Ads are a distraction
You only have two or three seconds to grab your readers’ attention and once you get it it’s still a struggle to keep them on your page. Placing a big, blinking ad right in the middle of your article is a distraction. It makes your reader blink or take his eyes away from the page. Even if it’s only for a split second you’ve now reminded your reader that he could click away and go read something more interesting. It takes very strong content to keep your reader focused these days. Unless you’re providing it, those ads are only going to take your reader off your blog.
Ads can make your readers angry
Blinking ads are a distraction, even if they’re tucked over in the sidebar. They pull your readers eyes away from your content. In some cases they can even hurt, whether you’re looking directly at them or not. Pop-up ads, sliders, and blockers also make readers angry. They came to your blog to get information. If they want to read your ads they will but they don’t like being forced into it. Remember, there are millions of other blogs out there they could turn to. And those tricky, misleading ads that say one thing but lead to another? If your readers do click on them they’ll never visit your blog again.
Irrelevant ads are a waste of space… and a distraction
I can spot a new blogger the second I arrive on his blog. He’s the guy blogging about dog care with a BlueHost and GoDaddy banner over in the sidebar. If your readers are coming to your blog for dog food information, why would they be interested in webhosting? You’re wasting ad space and you’re distracting your readers. There are dozens of affiliate programs out there. Take the time to research your niche and find relevant products to promote. You’re not getting any sales off those banners anyway.
You’re not paying attention to your readers
Having too many ads not only makes your blog cluttered and difficult to read, but it shows you’re not paying attention to what your readers really want and you’re not focusing your content. If you must put ads on your blog from the very beginning then choose one product or program to promote. Do your keyword research, target your audience, focus your content until you start making money. Then, do the research again before you add another ad.
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