Aweber & Mailing List: A Match Made in Heaven
When it comes to email marketing lots of people wonder why it’s necessary to use an email platform like AWeber – after all, you can use something like Outlook, right? The answer is no – using a proper email marketing service like AWeber will save you lots of time, effort and money in the long run.
In email marketing it’s essential that you have a streamlined process of actually adding people to your list. Most people tend to add an opt-in form to their website through which users can subscribe – if you use an email marketing service like AWeber they’ll give you a string of code to install on your site for the opt-in box.
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It’s really easy, certainly much easier than messing around trying to code your own opt-in field for us with some custom email marketing program.
In order to comply fully with spam laws, email marketing services like AWeber employ a “double opt-in” feature. It’s a great feature of AWeber and it ensures that every single message you send out is sent with the appropriate permission – reducing the likelihood of you getting into any legal trouble over your email marketing activities.
Auto-responders are a huge part of email marketing – services like AWeber make the process of setting up and maintaining auto-responders really simple. You can quite literally set and forget them – which is really good news. If you try doing your own email marketing thing not using AWeber you’ll have a lot of issues trying to get auto-responders to work.
Another great feature that’s offered by AWeber is the click tracking option. You don’t have to use it, but it’s very good for split testing and to see who is actually reading your messages and checking out the links that you’re promoting. Again it’s not compulsory for you to use click tracking, but it’s one of the great features that AWeber offers.
You can personalize emails with AWeber so that each person on your list gets a very personal message – addressing them by their first name. Personalizing emails using programs like Outlook would take a very long time – and you’d probably have to send each one out manually.
The AWeber customer support section is pretty strong – there are various live help options, you can chat to agents through a chat portal on their website, or you can just call them instead. Some of the settings can be pretty fiddly and complicated so it’s always good to know you’ve got a great support team there if you need to call upon them.
The strength of AWeber lays in the fact that it does a lot of the hard work for you – which means you spend more time thinking up new ways to make money than you do maintaining your list or sending out messages.
Email marketing is a very good way to make money if done properly, and done in an ethical manner. You will find few services out there that are better than AWeber.