You’ve been blogging for a few months now and you can see your traffic numbers growing, but you’re still not getting many comments. It’s disheartening, for sure. You started your blog because you wanted to connect with other people but so far it seems like no one’s listening. What’s wrong with your blog? Well, here are eight reasons you might not be getting many comments.
1. Your Posts Contain TMI
Writing a long post that contains a lot of information is fine. However, a lot of readers won’t read a long post. Period. They’ll just leave the page. And those who do read all the way to the end of your post may be too overwhelmed with information to stop and leave a comment. The key to writing a long post is to stay on one topic and make your post easy to read and absorb.
2. You Didn’t Ask For Comments
Nobody likes to be the first to leave a comment on a blog. After comments start coming in you’ll have people tripping over themselves trying to be first, but until then, try asking your readers to leave a comment. Tell them at the end of the post that you know they’re out there and you’re getting tired of talking to yourself. Then ask them a specific question and tell them to answer in the comments.
3. You’ve Left Them Nothing To Say
Maybe you’re not leaving them anything to say. Try writing an unfinished post. No, don’t break it off in the middle or leave out the last two tips. But don’t include every last detail. Better yet, tell your readers you’re not quite sure about something and ask them to help out in the comments.
4. They’re Following Your Links
Maybe they’re busy following your links. Are you using links to lead your readers to relevant content somewhere else on your blog? If so, make sure you have a call to action at the end of every post telling your readers to leave a comment. Are you sending them to someone else’s blog? Set your link to open in another tab and remind your readers to come back and comment.
5. They’re Taking Action
Readers have this strange habit of doing whatever you tell them to do. Are you telling your readers to subscribe to your newsletter or Tweet your post or take a poll? If you’re highlighting special content in your sidebars, or your opt-in form is in your sidebar, maybe that’s keeping your readers too busy to comment.
6. They’re Commenting… On Facebook
You told them to follow you on Facebook and that’s exactly what they’re doing… and they’re trying to talk to you there. Or Twitter, or LinkedIn, or Pinterest… If they’re connecting with you in the social networks that’s great. That means they’re already comfortable with that platform and they’re comfortable sharing. Go forth and connect with your readers wherever they are, even if it’s not in your comments.
7. It’s Too Complicated
If it’s too complicated to leave a comment, they just won’t. If they have to register, and then sign in with their Facebook or Twitter account, and then approve the connection, leave their name, email address, and shoe size, then fill in a captcha… forget it! Make it as easy as possible for your readers to leave comments. Worry about spam and filters after the comments start rolling in.
8. Your Posts Are Just That Great
Maybe, just maybe readers aren’t leaving comments because your content is so great. If your posts are informative and actionable, it could be that they’re not taking the time to comment because they’re trying out your great How-To tips or they’re on the way to the store to get the ingredients for that awesome recipe. Remind them that you’d like to hear about the results… in the comments, please.