4 Biggest Blogging Myths That Lead to Bloggers Giving Up

dukeo.com

Nobody likes to be a quitter but we’ve all done it – probably more than once. And usually it was because we were reaching for a goal that was way too lofty. A goal that we either didn’t have the skills or tools to reach or it was just a pipe dream – like a pink castle in the clouds. Here are four of the biggest blogging myths that lead to bloggers giving up on their blogs.

You need to post every day

I once followed a blogging coach that wouldn’t even let you launch a blog unless you had at least 60 posts in the queue, enough content for at least 3 month’s worth of daily blog posts. Imagine how grueling that would be. You’ve had a brilliant idea for a blog but before you can launch it you have to sit down and write 60 blog posts?! By the time I hit 15 I was already bored to tears and I gave up on that blog.

When you first start blogging it takes you a while to learn how to write good content. And one of the things that help you most is the feedback you get from your readers. But you won’t have any readers if you’re spending all of your time writing content. You need to spend time promoting your blog.

Instead of posting every single day, just publish three times a week and spend the other days bringing in readers.

There’s a right way and a wrong way

Since I abandoned that blog I’ve developed several other very successful blogs. Yet the coach I was following insisted that his way was the only way and if I didn’t follow his steps to the letter I’d never succeed. But each blog – and each blogger – is unique, even if they’re in the same exact niche, promoting the same exact product.

If you and I were both given a title to work with we’d probably crank out two entirely different articles because we’re each a unique individual. We each have our own viewpoints, opinions and voices. We also each have our own sense of creativity, which all means we’d also each appeal to a different segment of the audience.

So there is no “right” way to blog. Don’t be afraid to find your own path if the one you’re following doesn’t lead where you want it to.

Content is King

What exactly does “Content is King” mean? Does it mean you have to have a lot of content? Absolutely not, and that’s one reason why bloggers give up. They think they have to kill themselves writing the next great novel every single day and that’s wrong. You’re going to have days when your writing deserves a Pulitzer prize but more often than not it won’t. So don’t agonize over perfection. It’s not necessary.

Having top-quality content on your blog is more important than having a lot of blog posts. But like I said earlier, your content is meaningless if nobody reads it.

In the beginning it might seem like it takes forever to write one good post but trust me, it gets easier. Right now you can spend a whole day on a post but soon you’ll be ripping them off in less than half the time.

The problem is, right now you don’t have a lot of other things to do. But soon you’re going to be replying to comments and emails, engaging in your social networks, guest blogging, creating your own products, and developing new income streams. And this is where a lot of bloggers give up. They start off committed to the idea that they have to publish a post every day and when their business starts growing they can’t keep up.

So instead of worrying about that “Content is King” thing, don’t set yourself up for failure. Just publish three times a week and spend the rest of your time working on your business.

This method will get you tons of traffic

I can’t tell you how many times I heard, “You’ll get TONS of traffic!” when I was just starting my first blog. Use this method on Twitter and use that method on Facebook and don’t forget to join StumbleUpon, Reddit and Googe +!

Truth is, you will get more traffic from the social networks but it doesn’t come in in droves. You have to work at growing it like you do any other type of traffic.

Unfortunately, a lot of new bloggers give up because they think they’re a failure if they don’t immediately see 1,000 hits come in from Facebook. But let’s go back to what I said earlier and be realistic: Every blogger is unique and has his own unique group of followers. What works for one probably won’t work for the other.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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19 Comments (Add one)

  1. Matthew Woodward

    Hi,

    I have to agree that in my own blogging journey, content certainly is king!

    I put about 8-16 hours work into my posts with the video tutorials taking the longest to produce but each one has become a pillar piece of content that drives traffic day after day.

    However this does mean you can’t post everyday so I’m trying to supplement my more detailed tutorials with quick 5 minute tips.

    All of this was actually born out me experimenting to see what would happen from an SEO stand point if I purely focused on content and not link building – so far my zero link building approach has me ranked for a number of terms including the #1 spot for ‘buy seo’

    Since the start of August the blog has earnt over $35,000 dollars and has had 2 near $10,000 months in that time.

    1. Sté Kerwer

      Hey Matthew, I really like your approach and I find it funny that some of your most read content on a “no link building blog” is actually about link building :)

      With Dukeo I decided to go with a 2 speed approach:

      1/ I publish short and sweet content on a daily basis (usually several times per day) with actionable information,
      2/ and I publish some very long guides (my pillar content), usually over 6000+ words, in order to deliver a ton of value to my readers.

      I’ve had quite some success so far, but I’m certainly not done experimenting with various schedules, post length, etc…

      Dukeo is a live case study and I’m getting a ton of data out of it that I’m then sharing with my readers so they can improve their own websites.

  2. Elisabeth Selvstrik
    Elisabeth Selvstrik

    Super cool post. Just what I needed to hear. I’ve been close to give up many times and I’m feeling The Blog Block from time to time. Thanks for reinforcing my beliefs in my way :)

    1. Sté Kerwer

      Elisabeth, by being persistent you’ll be ahead of most of your competition. Don’t give up too easily.

  3. Helle-Sofia

    I started blogging a little less than two years ago. I took a workshop course of 3 hours to get me started with one of our best bloggers in DK, Julia Lahme.

    Then I started publishing once a week and that´s what I still do. I keep studying blogs and follow communities like Copyblogger, Quicksprout and the like. I blog about 3 different issues, watch my stats and keep notes of every interesting thing I would like to reblog.

    My audience is growing steadily with both Danish and American readers and I am quite content with that. I am in no rush as I would rather blog once a week from my heart and deliver good content than try to live up to more – I give things time.

    Thanks for an inspiring blogpost!

    Best bloggers regards
    Helle-Sofia

    1. Sté Kerwer

      Helle-Sofia, I think you understood one of the most important principles of blogging: go for it at your own pace. I’m glad to hear that you are satisfied with the growth of your blog. May I ask what other tasks you are doing on the side (like social media sharing for example) to help your blog grow?

  4. Maketta
    Maketta

    Great blog post! That is a common question in the blogging world,”How many blog posts should I write?” I agree that you don’t have to write everyday. I know I come up with more ideas to write about when I’m not stressing over it and it is more fun.

    1. Sté Kerwer

      “The perfect blogging frequency is the one that fits you”. I never heard any better reply than this one.

  5. Rich Mistkowski
    Rich Mistkowski

    This is simple and makes a lot of sense. I get stuck because I have a business to run it gets frustrating trying to come up with blog posts. I have tons of content from years of experience in my head. It just becomes a “time” and “search of the perfect content” thing.

    Thanks for breaking it down and making it simple.

    1. Sté Kerwer

      Rich, blogging could be a part of your whole business strategy. However, if you think it’s just another task that will prevent you from growing your business, there are probably more profitable things to do for you.

  6. Karen

    Really useful stuff. It’s amazing how when we’re new to something we are so willing to listen blindly to what others have to say – even when it doesn’t feel right for us.

    1. Sté Kerwer

      This is nothing to be ashamed of, Karen. Looking for help and answers is only a natural thing when you are starting to work as a blogger.

  7. Jane

    You are so right! At the beginning you definitely have to find your style. When I look at my first attempts in writing I have to smile :)

    I had exactly the same problem. When you are under pressure there will never be a good result. And then, later you nearly cannot understand where the problem was. I am really happy that I found my style and today I get compliments for it which is the best of all.

    Content is king, definitely. But only having good content won’t make succes. The mix does it. Have good content in the right context, know what you are talking about and be “real”. Thats what I can say!

    1. Sté Kerwer

      Thanks a lot for sharing your experience Jane. We all had to start at some point… I can’t say that my first experiences online were high successes either. The important thing is to keep learning and making progress.

  8. Maggie Caldwell

    I agree with all that you say. One thing I’d add – unless you are a level with The Pioneer Woman – resist the urge to apologize to invisible readers. There were times when I went for a couple of weeks without posting and wanted to write some mea culpa for my absence – a moot point because I didn’t even have any regular followers. And now that I have a few, they don’t care. Even my mother. They all have lives! I’d just say if you think you’ll be busy and not blogging regularly, state that in your About or in a blog post so potential readers’ expectations are set.

    In regards to growing traffic – it happens VERY slowly. I’ve been chipping away at my blog for 3 years now, and it’s only been in the last 8 months or so that I’ve found my stride. And to paraphrase John Lennon, the love you take equals the love you make. You have to get out there and engage to get anything back.

    1. Sté Kerwer

      I agree with you Maggie… Apologizing for not posting is quite pointless and will not help your blog in any way. What I find to be the worse is when people don’t post for several months, then they make 1 post to apologize and say that they’re going to post more often from this point on… Then the blog goes dead again.

  9. Traciegila

    Interesting ideas. Does anybody else find themselves obsessed with how many hits they have? i find myself accidentally drifting off from conversations, movies, funerals…(!) just to check my hits. Why? Because that initial build up is exciting!

    1. Sté Kerwer

      Getting obsessed with pageviews and analytics is an issue a lot of newbies are facing. After some time you’ll certainly get over it. you just have to realize that watching your numbers so closely is not going to bring any more visitors.

  10. Magdalena
    Magdalena

    Thank you for the post it is practical with lots of truths. I agree with several comments too. It is very true, as Maggie says, ‘we all have lives’ and do not always have time to read our favourit blogs daily. (Especially if you are following more than one. )

    Jane and yourself mentioning about the time being spent on writing, Although we all become more practiced in time but it will always take time to write and edit until you are satisfied. One has to enjoy writing to become a long term blogger:)

    Personally, I like posts that get to the point and each sentence has a meaning (such as yours Ste:). I am following some blogs that have interesting stories to tell but the articles are too long to my taste and time. I visit them less frequently, skim through the post, and stop when I see something useful or interesting. One of the dangers of writing long posts is that lengthy articles tend to meandering around the topic or get off course leaving the reader wondering “where is this taking me?” Many bloggers fall into this until their writing style improves and become focused as your 6000+ pillar posts.

    So sweet and short to my preference. But as you say Ste, bloggers and readers are all unique.

    Magdalena