More and more bloggers are finding out that they can often get better results with one well-placed guest blog post than they can with 10 or 12 articles placed in those cluttered article directories. As a result, owners of high-ranking blogs are being bombarded with email, asking if they’ll accept guest blog posts and what are their requirements. If you really want to write a guest post for a blog and guarantee it’s accepted, then the first thing you need to do is read the blog.
You’re not the only one trying to get your guest posts published and in response to this ever-growing mountain of publishing requests many blog owners have set up pages, right there on their blog, that give you their guidelines for acceptance. But you wouldn’t know that if you’re not actually reading the blog.
The first rule of guest blogging is: Read the blog. Many hopeful guest bloggers are turned down flat – even if they have great quality posts – simply because they didn’t read the blog owner’s guidelines for submission. And if they did, they didn’t follow the rules. High-profile bloggers don’t have time to sift through your emails and they’ve established those guidelines for one reason: If you don’t follow the rules they don’t read your post which immediately helps clear their desk and makes it easier to find a winner among the bloggers who did follow the rules.
But finding the guidelines so you can get your poorly-written, link-laden guest blog post accepted isn’t the only reason you should read the blog. Reading the blog helps you write a better guest post – one that will more likely avoid the waste basket and see the light of day.
Because of the proliferation of poor-quality guest posts, written by guest bloggers who are only out for a link, more and more blog owners are being careful about what they accept for publication on their blogs. And they have to because their reputations and rankings are at stake.
They don’t want your spun, PLR articles or the articles you paid someone two bucks to write. They want informative, original content, with a unique viewpoint. They want content that’s well-written, engaging, and articulate. And most important, they want content their readers will find helpful and relevant.
The only way you can provide this type of content is to understand that blog’s target audience. What are they looking for? What questions do they have? What’s the hot topic on everyone’s mind these days? And the only way you can do that is to Read. The. Blog.
Too many article directories were smacked down in the various Google updates and blog owners who’ve spent years building up reputable, high-quality blogs are not going to allow that same thing to happen to their businesses. If you want to write a guest post and have any hope of getting it published you need to step up, read the blog, and do the work.