A reader sent me an email the other day and said he was thinking of giving up on his blog because he’d said everything there was to say on his topic. While it’s true if you choose a very narrow niche you could run into this problem, in most cases the blogger just isn’t looking far enough for a solution, a solution which isn’t really very far away at all. In fact, it’s right there in your archives.
You Can Always Find More To Say
If you’ve been blogging for a while, take a look at your earliest content. Chances are there have been some changes in your niche, especially if your topic involves any kind of technology or science. Take an older post and rewrite it to include these changes.
Over time, every blogger also becomes more knowledgeable, more of an expert in his niche. If you explained String Theory to your readers five years ago, you probably know a lot more about it now. It’s time to write a new post.
Take a look at some of the list posts in your archives. Choose one item from a list and expand it into its own post. Take a Top 10 post and turn it into a Top 3 post, or a “Number One Reason You Should…” post. If you previously gave your readers 3 reasons why they should, now you can give them 3 reasons why they shouldn’t.
The possibilities are endless. If you look closely at each article in your archives you can always find a way to improve it or expand it to turn it into fresh, new content.
Your New Readers Haven’t Seen Your Older Content
Every blog is constantly bringing in new readers and unless they’ve clicked on every article in your archives those readers who just started following you have no idea what you blogged about a year ago. There’s nothing that says all your posts have to be 500 words long. If that older content is still useful for your new readers, write a brief introductory post and link to it so your new visitors will read it.
And don’t forget, your new visitors might not know all the industry jargon you’re using now. In fact, they might not understand any of the basics. Your knowledge has advanced while you’ve been blogging but they just started following you. Look at some of your more recent posts and write new content that explains basic concepts for beginners.
A few years ago I started a blog in a very narrow niche, so I know it’s possible to run out of things to say. But you chose that niche for a reason. Don’t give up until you’ve toured your archives. In most cases, you’ll find plenty to talk about once you start looking at your older content.