Wes Mahler graduated from high school in 2005, and by 2007 he had dropped out of college and was involved in creating and releasing one of the most valuable tools to ever hit the affiliate marketing arena. Tracking202 is an online program that helps affiliate marketers track campaign statistics and to say that it’s valuable is an understatement. In 2009 Mahler and his partner, Steven Truong, sold Tracking202 to BlooSky simply because the site had grown too large for them to handle.
A few months later, fans of Tracking202 were pleased to learn that Mahler and Truong were back at the helm, and they’d be taking the site in a few new directions. From college drop-out to the owner and creator of a multi-million dollar Internet enterprise in less time than it takes most people to log onto their computer, Wes is currently working on even bigger adventures.
Wes Mahler Background Information
Like so many of the big name affiliate marketers, Wes began his online career while still in high school. He started out as an Ebay Seller and by the time he graduated he was firmly entrenched in the Internet marketing world.
His first online work involved consulting in the field of website design. As his knowledge and income grew he was able to move into other areas and one of his first major ventures was what he refers to as “Craigslist for Colleges”. The business never really took off and from there Mahler moved into MLM.
During this period Mahler didn’t make much money but he did pick up a lot of sales and marketing skills that he used to pursue a career in Real Estate. All that came to an end though when, 6 months later, he was introduced to affiliate marketing.
Mahler’s experiences with affiliate marketing, combined with his design skills, enabled him to develop Tracking202, a browser based platform for affiliate marketers to track their performance.
It’s crucial that affiliate marketers be able to track KPIs like click-throughs and conversions from their own websites so they can compare them with the results the affiliate networks are reporting. In fact, in 2009 Tracking202 was key in uncovering a Facebook click fraud issue where advertisers were seeing one number for clicks on the Facebook reporting page and a much lower number on the Tracking202 reports.
At the time of its creation, Tracking202 was a free service with so many features than most affiliate marketers thought they’d died and gone to Heaven. Later, an even more robust paid package was created for the hard-core affiliate marketers and it was even more popular than Mahler had hoped it would be. When he sold the company it was making more than $4 million in annual sales.
What is Wes Mahler Doing Now?
On November 21, 2010, TechCrunch announced that Mahler and Truong had sold Tracking202 to BlooSky, an affiliate network. At that time, the partners were still conducting business out of their home and were finding it increasingly difficult to keep up with the demands because the user base had simply grown too large. They had desks set up in the living room, the den, the kitchen and bedrooms and Mahler was still the only designer on the team. Concerned that they weren’t able to provide the level of services their customer’s had come to expect, the partners sold the company to BlooSky and moved onto other areas of Internet marketing.
When the changeover was announced users were concerned that BlooSky would use the statistics they were getting from Tracking202 to bid against the same affiliates they were services which would cause their ad prices to rise.
However, only a few months later, Mahler was back at the helm, dissolving the agreement with BlooSky. No explanation was given for the dissolution of the agreement but an article on TechCrunch quoted Mahler as saying he wanted to bring Tracking202 back to it’s core concepts of customer service and then work to make it even bigger and better than before the BlooSky deal. Fans of T202 welcomed Mahler back with open arms.
And then, without any warning, in September of 2011, he announced that he was stepping down to a part-time advisory position and would be pursuing other interests.
What’s Mahler working on now? We can only guess. But whatever it is, you know it’s going to have something to do with affiliate marketing. And you know it’s going to be huge.