We talk all the time about quality content. Sometimes we talk about it too much. Some bloggers get so nervous about including plenty of high-quality information that they forget they also have to present that information in a well-written format that engages their audience. You can lead a horse to water but you can’t make him drink it. Your keywords lead your readers to your articles but it’s up to you to make them read. Here are three crucial elements of a well-written blog post.
An Attention Grabbing Title
The title is the first thing your readers are going to see, and in most cases they’re going to see it on one of the search engine indexes – where there will be at least nine other titles to choose from. So, there are two important elements you need to include in your title – the keyword you’re targeting and something to grab the readers’ attention.
The keyword should be obvious. After all, the whole purpose of writing blog posts is to attract traffic and the only way to do that on the Internet is by using keywords.
To attract the readers attention your article should tell them exactly what they’re going to learn and how they’ll benefit if they read it. For example, in the title for this article you can see that you’re going to learn three key elements of a blog post. You’ll also learn that these three elements are crucial, and if you use them you’ll have a well-written blog post.
A Strong Opening Paragraph
Once that reader arrives on your blog you only have a few seconds to grab their attention. Your title brought them to the page now it’s up to your opening paragraph to reel them in.
Use your first paragraph to show your reader you understand their problem and give them the one-sentence solution. A lot of your visitors are only going to scan your content. If they see in the very first paragraph that you have a solution to their problem they’re willing to stick around and read the whole article. Even if they don’t, they’ll still remember they saw the solution in that first paragraph.
A Strong Conclusion With A Purpose
Your closing paragraph should be just as strong as your opening. Restate the problem and restate the solution and drive home how this benefits the reader.
It’s important to understand how people arrive at your blog and how they read your blog posts. Your title will often be included with others and they’ll choose the one that grabs their attention.
If you’re not seeing any reader engagement it might not be the quality of the information you’re providing that’s the problem. It might just be that you’re not presenting that information in the best way for online readers who only scan your content, they don’t read every single word. But a well-written blog post will grab their attention and keep them on your page.