I first noticed viral content when the Numa Numa video started spreading like wildfire but I didn’t really give it much attention until I started using Facebook and Twitter to promote my blog. In the past, I just focused on providing fresh, original content because of that “content is king” thing everyone was talking about. But now I think it’s time for those dusty old blog posts to move over because viral content is becoming the new king.
Social networks love viral content
Once I started spending some time on Facebook and Twitter I noticed just how much viral content people are sharing. It’s not the standard blog posts that get passed around, it’s the images, the videos and the eye-catching infographics. All of the social networks are set up for content sharing – that’s what you do in social situations. And since everybody hangs out in the social networks these days, it makes sense to start focusing on viral content.
Viral content generates incoming links
When people pin your images or share your infographics or embed your videos, or even when they share your blog posts, that creates an incoming link. Those links help bring in more traffic and a lot of this traffic is people who wouldn’t have found you otherwise. They’re visiting your blog, just to see what it’s all about, because someone sent them your killer video or image.
Those incoming links are also good for your SEO not only because there are so many but also because there’s such a variety of anchor text attached at the other end.
Viral content encourages commenting
Viral content is content that generates a “Wow!” response. It engages your visitor and creates an emotional connection. Because of that, most people are going to leave you some type of comment before they share – they’ll laugh and joke about it, or commiserate if it’s one of those sad puppy pictures.
Those comments on your blog provide visual proof to new visitors that you have an exciting, active blog. Comment activity breeds more sharing and more comments.
Viral content helps build your brand
We all want to be recognized as “The blog to go to for…” but building your brand on the Internet takes time and a lot of hard work. But look what viral content does for you. It’s been years and people still know who the Numa Numa guy is. It only takes one killer video or image or infographic to generate a buzz that can travel all around the Internet.
Viral content can bring in traffic for longer periods of time
Pay attention to your own Facebook wall and you’ll start to see images and videos repeating in your stream. Sometimes they pop up and go viral all over again months after they were first introduced. I haven’t looked at the Numa Numa guy’s video but I imagine people are still viewing it to this day.
Unlike a typical blog post that may bring in traffic for a week or a month before it fades into your archives, viral content just keeps getting passed around, and passed around some more and it can continue to bring in traffic for years.