If you saw a purple puppy you could easily say, “That purple puppy is unique” because you know for a fact that dogs come in a very limited number of colors and there are no other purple puppies on the planet.
But how do you tell a blogger he needs to be “unique” when there are an unlimited number of variables?
Where do you start?
The word “Unique” is one of those words that’s hard to define.
I mean, you can tell people what it means – “Being the only one of its kind, or unlike anything else” – but it’s difficult to tell people how to be unique, especially when it comes to blogging.
Yet I can’t emphasize enough how crucial it is, how powerful it is, to be a unique blogger, to have a unique blog, and to have a unique selling perspective.
In the blogosphere if you’re not unique your just another brown dog.
Here are many ways you can turn yourself and your blog into a purple puppy:
- Your Voice: Your “voice” is your writing style. If you don’t have on yet, visit your favorite blogs and pay attention to the different writing styles and adapt them to come up with your own. It takes time and practice to develop your own unique voice.
- Your Topic: To make your topic unique look at your competitors and study their viewpoint. There may be a dozen other bloggers blogging about designer handbags. Make your blog unique and blog about “What’s inside your designer handbag today?”
- Your Blog Design: Look at your competitors blogs and design yours so you stand out from the crowd.
- Deliver the Scoop: It’s not always possible to be the first to report breaking news in your niche, but when you can – do it!
- Your Blog’s Name: Chose a name that’s catchy and easy to remember, and resonates with your readers.
- Develop a Character: Create a alter-personality and blog under an alias. Not because you want to hide something, but because it’s fun to pretend to be Superman.
- Use Different Media: Most blogs are text-based. Stand out from the crowd and use videos, or cartoons, or podcasts. Or mix it up.
- Add More Depth: If everybody else in your niche is publishing quick, light-weight posts, be unique. Dig into the research and give your readers all the gory details.
- Posting Frequency: If you look at the most popular blogs on the Web most of them publish multiple times a day – sometimes 10 or 12 posts or more. Every post doesn’t have to be epic in length.
- Become a Resource: Become the content curator for your niche. Research and gather information from all corners of the web. Your blog might not be presenting any original information, but you’ll be a one-stop source for ALL the information.
- Focus on Community: Be that blogger who responds to every comment, who knows all of her readers by name and always has a personalized comment for everybody. Be the blogger who actually joins in non-relevant conversations on Facebook and Twitter, just because you love your readers.
- Express Your Opinion: A lot of bloggers avoid sharing their opinions because opinions can create controversy. Take a stand. Don’t just provide information – express your opinion, too.
- Be Useful: Instead of just stating the facts, tell your readers how they can use those facts and information to change something in their life.
- Be Original: Before you write your next post, Google your keyword and see what everyone else is saying. Then put all of that information together, shake it up, and look at it from a completely different angle.
- Leverage Your Personality: If you’re sarcastic – use it. If you can write humorous content – do it. Are you dark and twisty like Meredith Grey? Cool! Don’t try to hide your personality quirks – use them to your advantage.
- Be Personal: Let readers glimpse your personal life. (No, they don’t want to know that.) But make a personal connection with your readers by sharing your own experiences.
- Showcase Your Expertise: So many bloggers just regurgitate content. If you’re an expert, don’t hold back. Tell your readers everything you know. If you’re not an expert, start small. Pick one topic and learn it backwards, forwards and inside-out.
- Become a Connector: Be the blogger all the other bloggers turn to when they need help or support.
- Be Prolific: Publish content every where – on other blogs, on industry websites, in magazines, on content sites. Some bloggers become household names simply because they’re prolific publishers.