This post is a follow-up of last week post about SEO: General Search Engine Optimization Tips 2/2. I invite you to read this previous post as well. If you would like to have a whole picture of my SEO guide, you can check the series from the very first post: Comprehensive introduction to WordPress SEO.
Meta-Data consists of some data that you can find in the <head></head> part of your HTML pages. They are not directly viewable by your visitors. Youtube Example:
<head> <title>Youtube – Broadcast Yourself</title> <meta name="description" content="YouTube is a place to discover, watch, upload and share videos." /> <meta name="keywords" content="video, free, simple, search, find, discover, watch, engage, share, sharing, upload, entertainment" /> <meta name="robots" content="index, follow" /> </head>
The <title> tag
The title tag contains the text which will appear at the very top of the browser window and also on the Search Engine Result Pages (SERP).
It should usually have a length between 50 and 70 signs. You should try to give your pages unique titles (2 pages shouldn’t have the same title because the title tag is very important for the search engines to detect duplicated content.
The Meta Description tag
Most of the SEO specialists agree that this tag is not used anymore to rank the websites in the SERP. But, it has a huge impact on the click-through rate in the SERP because it does appear just under your page names to provide the visitors with a small description of the content of the webpage, so it should be highly relevant to your content.
Also, it appears that it is also used to detect duplicate content, so it should be unique for each of your website pages.