Writing web content is easy, you just focus on your keywords. Writing good web content is a little more difficult – you need to provide unique, solid information. But writing stellar web content, the stuff people read and share with their friends, takes a little more razzle dazzle. Here’s how using subtitles and bullet lists will improve your posts and really rock your readers.
Why it’s important to use bullet lists in your blog posts
- They give the reader the key points of your content at a glance
- They entice your reader to slow down and read the whole article
- They help set the mood when included at the beginning of a post
- They help organize thoughts when used to re-cap a post
The average surfer is going to look at your page for exactly 3 seconds. At that point if it hasn’t grabbed his attention he’s outta there. Use bullet points at the beginning of your post to show him what he’ll miss if he clicks away.
The average reader also scans the content he’s looking at, he doesn’t really read it word for word. If you use bullet points, though, to let him know you’ve got some really juicy information, you’ll grab his attention and get him to slow down and read.
Bullet points can also help set the mood for your post when you use them at the beginning. Let your readers know this is going to be a serious discussion and these are the topics you’re going to cover.
When used at the end of the blog post there a great way to re-cap the most important points, the things you really want the reader to remember. If you’re writing a How-To post, you might have to use a lot of words to describe the entire step-by-step process. Use a bullet list at the end to re-cap the basic steps to make it easier for your reader to remember.
Why it’s important to use subtitles in your blog posts
- They help break up text, making it easier on the reader’s eyes
- They help move from one topic to the next
- They give the reader a reference point
- They flag important content for the search engines
Wide screens, screen brightness, florescent lighting, tired eyes, these are all things that are out of your control that already make it difficult for readers to read your content. Add to that an endless stream of 12 point text and you can see why a lot of readers get frustrated and click away before they get to the core of your message. Subtitles help break up your text and allow the readers’ eyes to relax and re-adjust so they can continue reading.
Subtitles also help you move from one topic to the next without adding additional text. Instead of writing a paragraph that puts an end to one thought and opens up another, just use a subtitle to make that transition. It’s less reading for your visitor and it’s easier on their eyes.
Subtitles also give your readers a reference point. When they get to the end of your article and want to review a particular paragraph it’s easier to find it because they can subconsciously associate it with one of your subtitles.
An finally, subtitles are an extra little piece of SEO you can practice. The search engine bots see the h1 and h2 tags in your coding and that lets them know this is some important content.
Use bullet lists and subtitles to improve your bounce rate
Have you looked at your blog’s bounce rate lately? The search engines have. And they’re beginning to include it in their algorithms that determine index position and page rank. Your bounce rate takes into consideration the number of visitors you have, the number of pages they view and the length of time they spend on your site.
There are some things you simply can’t control when it comes to bounce rate. For example, if you have an established blog about dogs and for some reason you mention Justin Bieber, chances are you’re going to have a few people land on your blog because the search engines indexed you for Justin Bieber. When they do hit your page and see it’s about dogs, they’re just going to click away.
But one thing you can do to help improve your bounce rate is write stellar content that keeps people on the page – reading. Using subtitles and bullet lists will not only improve your blog posts, they’ll keep readers on your blog longer which will help improve your bounce rate.