You’ll find several posts about how to increase your RSS subscriptions here at Dukeo but, no matter where those subscribers come from or how you get them to subscribe, I think they all have one thing in common: They all subscribe for the same very basic reason.
Once you understand that reason, you’ll understand the secret to finding new subscribers.
Let’s take a look at some of the popular hooks bloggers use to encourage subscriptions:
- Newsletters: Subscribers get a free weekly newsletter filled with exclusive content not covered on the blog.
- Blog post series: Visitors are encouraged to subscribe so they don’t miss any of the posts in the series.
- Contests: Contests are promoted for subscribers only or become a subscriber and win a prize.
- Free gifts: The standard “Give me your email address and I’ll give you this free mini-guide.”
- Convenience: Visitors are encouraged to subscribe for the convenience of seeing everything in their feed reader instead of having to actually visit the blog every day.
What’s the Secret to Finding New Blog Subscribers?
If you look closely at those hooks, and at any other hook you’ve seen, they all have one thing in common. They all promise some type of future content. In other words, the visitor subscribes because he anticipates there might be content he’s interested in some time in the future and he wants to make sure he doesn’t miss it.
So, the secret to finding new subscribers is to learn to create a sense of anticipation on your blog. Something that makes the reader feel sure there’s something good coming up and he doesn’t want to miss it.
How Do You Create Anticipation?
The five methods mentioned above are all good ways to build anticipation, but it helps to include stronger language in your call to action. Here are 4 examples:
1. Subscribe to my newsletter now. Each issue packed with tons of useful tips, exclusively for subscribers and you don’t want to miss a single issue!
2. Over the next 10 days I’ll be running a series of blog posts about XYZ topic. If I were you I’d click here to subscribe now to make sure you don’t miss a single post!
3. Next week, I’ll be giving away a free iPad for the guest post that receives the most comments in an exclusive contest for subscribers only. Subscribe now so you can get in on all the fun!
4. I post 15 new recipes every week. If you like this recipe for Chocolate Chip Cookies, just wait until you see the rest. Subscribe to my blog so you don’t miss a single taste-tempting treat!
While you may not always be able to use one of these examples you can also work to build general sense of anticipation. Let your readers know you’ll be blogging about a special topic next week, or you’re working on a case study you’ll be publishing next month.
Remember, in every case your visitor subscribed because he’s anticipating something in the future from your blog, so it’s not about the method you use to hook your subscribers – it’s all about the promise of more of your high-quality content ini the future.