It’s no secret that there’s an automation tool out there for virtually every part of internet marketing.
From SEO tools to Twitter spamming tools, they all exist, and they’re all easily accessible.
Last week however that changed because Twitter filed a lawsuit against some of the developers involved with creating these Twitter spamming tools.
Spam affects us all
Spamming is a pretty nasty practice – it started with email spamming, and now as social networks become increasingly popular, spammers are targeting those as well. What you must remember is that these social networks are backed by investors with billions of dollars behind them – and these investors want their assets protected at all costs. Most of these people wouldn’t even bat and eyelid at the opportunity to sue a spammer – they’d just do it, and rightly so. You don’t want to be on the receiving end of one of these lawsuits, because if you are guilty of spamming you simply won’t have a leg to stand on.
Spammers give the affiliate marketing industry a really bad name. Affiliate marketing isn’t about spamming at all – it’s just that some people choose the easy way to make money, the quantitative rather than the qualitative approach. Most spammers tend to send thousands of cloaked links to unsuspecting users – once this link is clicked a cookie is placed on their machine and if they go on to make a purchase, the spammer is rewarded with a commission.
It’s not just Twitter you should stop spamming
In the past Facebook have taken action against people who they caught spamming on their website, so it shouldn’t really come as a surprise that this has happened. The next big news you’re likely to hear in terms of lawsuits and spammers will almost certainly involve Pinterest. Pinterest is an emerging social network, which acts like your very own virtual pin board. The problem is that Pinterest has recently been plagued by spam bots and rogue users pushing all kinds of affiliate links through the website.
Pinterest have already taken some action to ward off the spammers – affiliate links for popular programs like Amazon Associates are now stripped if posted, and some of the Pinterest algorithms have been changed in order to make the site harder for spammers to exploit. The fact that a blackhat marketer went on the record and did an interview with the media in America to boast about his Pinterest spamming activities has meant that they’re more determined than before to clean their site up. If you’ve jumped on the bandwagon and done a bit of Pinterest spamming recently, it’s time to stop.
From a marketing point of view spamming does offer fast cash – if done in a certain way. From everyone else’s point of view it’s unethical, and also illegal. If you’ve dabbled in spamming in the past or it’s something you’re considering, it’s probably best to give it a miss and to channel your energies into an honest form of affiliate marketing instead.