When you focus on search engine optimization it means you’re doing everything you can to make your site not only appear in the search engine indexes, but move up toward the top of the first page. For years you’ve been told that SEO is crucial if you want your site to rank well, but now, all of a sudden, fixating on your rank is a big no-no. In fact, it can actually hurt your WordPress SEO. Which is right? Let’s take a look.
The Search Engines Are Only One Source Of Traffic
In the beginning the bulk of your traffic will come through the search engines simply because nobody’s sharing your content yet. And even after your blog has matured, the largest portion of your traffic may still come through the search engines. But if you’re fixated on SEO then you’re ignoring other traffic sources, which is like putting all of your eggs in one basket.
How Can Fixating On Rank Hurt Your SEO?
The problem with fixating on rank is that eventually you’re going to get to the point where you’re willing to do anything to get that number one position, and that often means publishing tons of poor quality content all over the web just so you can get the backlinks. We’ve already seen what Google thinks of these poor quality links – blogs have had drastic over night reductions in page rank, which means a drastic decrease in traffic and sales.
Bloggers who just can’t quit often move on to black hat techniques to get that ranking, including purchasing links and paying for likes, tweets and shares. This is a definite Google no-no and can result in a total loss of ranking. In extreme cases Google might black ball your blog. When that happens, all the legitimate SEO work you’ve done, and all the money you’ve paid out, goes down the drain along with your blog.
If Not Rank, What Should You Focus On?
Fixating on any aspect of your online business and ignoring everything else is always a bad thing because there are so many different areas you need to focus on. But fixating on your rank only is risky and it may mean the end of your business. Instead, focus on developing multiple streams of traffic from other sources, such as social networks, forums and other blogs. Focus on your audience to see what they’re looking for when they come to your blog.
If you must fixate on anything, fixate on building a stronger, overall blog filled with nothing by the best, most unique content on the Web. By providing top-quality, informative and unique content you’ll automatically improve your search engine rankings because that’s the type of content they’re looking for, and you’ll automatically build natural links when your readers and other bloggers share your content.