This post is a follow-up of last week post about WordPress SEO: General Search Engine Optimization Tips 1/2. I invite you to read this previous post as well. If you would like to have a whole picture of my SEO guide, you can check the series from the very first post: Comprehensive introduction to SEO.
Your Url structure needs to be simple and relevant at the same time for both users and search engines. Your keywords needs to be separated by dashes “-“. Here is a simple example to help you understand:
Generally it is a webpage linked from the footer of the website and it’s presenting the structure of the full website. Its purpose is like the table of content of a book. It lets the Search Engine having a global look over the totality of your content.
Breadcrumbs are a VERY USEFUL functionality and it is totally underused on small websites. It helps your visitor locate the page he is currently on, and it lets him navigate to your general categories more easily.
Here is an example: Mysite > Category 1 > SubCategory1 > MyArticle. Each of these words would be linked to the homepage / category / subcategory / article. It won’t let you get good rankings by itself, but it will improve your SEO efforts.
One content, one page, one language
You should consider this absolute rule for your inner pages: 1 page = 1 content = 1 language. It is almost impossible to rank your pages for more than 2 or 3 keywords or keyword phrase.
If you are writing a page about economy, fashion, weather, and travels, you must break it into 1 article per category or else you won’t be able to rank for any of these themes.
The same rule applies for language. You shouldn’t use more than 1 language for each of your pages or you would lower your ranks in each language.