SEO Considerations Permalinks, Sitemap, Breadcrumbs, and Language

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4 responsesSEO1 min read

This post is a follow-up of last week post about WordPress SEO: General Search Engine Optimization Tips 1/2. I invite you to read this previous post as well. If you would like to have a whole picture of my SEO guide, you can check the series from the very first post: Comprehensive introduction to SEO.


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Nice url

Your Url structure needs to be simple and relevant at the same time for both users and search engines. Your keywords needs to be separated by dashes “-“. Here is a simple example to help you understand:


Generally it is a webpage linked from the footer of the website and it’s presenting the structure of the full website. Its purpose is like the table of content of a book. It lets the Search Engine having a global look over the totality of your content.


Breadcrumbs are a VERY USEFUL functionality and it is totally underused on small websites. It helps your visitor locate the page he is currently on, and it lets him navigate to your general categories more easily.

Here is an example: Mysite > Category 1 > SubCategory1 > MyArticle. Each of these words would be linked to the homepage / category / subcategory / article. It won’t let you get good rankings by itself, but it will improve your SEO efforts.

One content, one page, one language

You should consider this absolute rule for your inner pages: 1 page = 1 content = 1 language. It is almost impossible to rank your pages for more than 2 or 3 keywords or keyword phrase.

If you are writing a page about economy, fashion, weather, and travels, you must break it into 1 article per category or else you won’t be able to rank for any of these themes.

The same rule applies for language. You shouldn’t use more than 1 language for each of your pages or you would lower your ranks in each language.

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  1. Eriii

    Love the idea of the breadcrumbs I think that is a nice little feature to add to help users navigate quickly and efficiently through your sites content. I also like that button you can place on the bottom of your footer “Back to top” I think that works wonders and I would add that in as well.

    1. Steven

      Actually, I use the breadcrumbs in my own design but implemented them with soft colors because they’re here mostly for SEO and not really for navigation. Adding the “Back To Top” button in your footer is definitely something you can add to improve your website usability, but in terms of SEO, this is useless :)

    2. Eriii

      On that note Steven, I am all about SEO. Is there a plugin that you can recommend for this breadcrumb setup?

    3. Steven

      As you can see in my post My Toplist of 10 Free WordPress Plugins, you can use Breadcrumb NavXT (this is the one I’m using on Dukeo).

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