SEO Basics How does Search Engine Optimization work?

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SEO5 min read
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While searching your site on Google, how do you assume visitors will find you when there are approximately 1.3 billion websites?

It is not only about Google but also about other search engines like Bing, Yahoo, Baidu, etc. This is where SEO comes into existence.

Search Engine Optimization or SEO is an essential factor which influences the performance of a website.

It is the logical explanation behind the ranking of a site in the Search Engine Result Pages or SERPs.

SEO can also be defined as the strategy of digital marketing which enhances the quantity and quality of traffic on your website.

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Search engines aim to show the best content possible in their search results but it can be difficult to make sense of all the ranking factors.

If you’re unsure about the best strategy to improve your rankings, you can hire an SEO Consultant that will help you.

A series of steps are followed to optimize the search engines so that the site ranks higher on Google.

Understanding SEO strategies

When following the steps, keep in mind that you cannot skip a step or jump on to the final step directly. It may seem painful and boring, but once you start, it’s full of fun.

SEO is simple and easy to implement. The simplest way to learn about SEO is by breaking down the meaning.

1. Marketing Discipline

Compared to all the marketing efforts and strategies, understanding SEO is the crucial one. It is the primary traffic drawer for your website. It is also the generator of conversions and leads.

Google must accept the contents you put up on your site as well as readable, relatable and addressable to your web audience.

2. Technical Task

To optimize your content and your website, you have to be aware of the best techniques. It will also help you in managing traffic on your site.

Professionals or users who know the pros and cons, the ins and outs of SEO are the master of SEO. They are capable of bringing a high ROI.

3. Exciting Field

SEO industry is an exciting field to work on. Creating quality creative content and generating leads is a fantastic job.

The continuous evolution in the SEO industry makes the entire scenario full of fun. SEO professionals and marketers need to keep themselves updated with the latest algorithm changes and SERP updates.

Process of SEO

The process starts with users searching particular products, services or offerings using some keyword or terms. This search is done on search engines like Google, Bing, Yahoo, etc.

The results of these searches are a series of website links which are relevant to the question. These websites have a strong domain authority.

For instance, if you are searching for homemade cakes and the top results in the SERPs will be the ones that adopted proper SEO practices following Google.

This is due to the crawlers used by search engines. They gather all the information from the entire website which is available on the internet.

Through this, for every site, there is a different index created which is compared to Google’s algorithm. The entire process is the SEO practice method.

Factors affecting SEO

It doesn’t matter if you want to earn about SEO or SEO ranking process or how to design and develop your website. Search engines like Google and others have set off-site and on-site factors which influences the ranking procedure for every website.

Even though the factors affecting SEO ranking is more than 200, but you can improve your site by developing some of the elements. Yeah! Local is an example in such cases.

Here is a list of six necessary but important SEO factors which will help you to rank high.

1. DA or Domain Authority

It is a metric which reflects the amount of trust gained by your domain over time. This is based on the age of the area and back-links.

Along with this, the leading targeted keyword is also an essential factor. Websites with better keywords and have been a part of the digital market for ages more likely to rank higher.

They will perform better than new SEO websites. On the contrary, in some cases, the shorter domain has also outrun more extended fields by building back-links to boost DA.

2. Keywords

To become a great SEO professional, you need to pick the right keywords. There are online tools available to help you do so.

If you are starting a new blog, then use medium or less competitive keywords. With time, develop your content and target keywords which comparatively rank higher.

Another trick to rank high is using LSI keywords which are the synonym of your targeted keywords. If your website offers portable chargers, then you can also use terms like power banks, portable phone batteries, and rechargeable batteries.

Always include these keywords in the titles and subheadings. Keywords are the driving force of traffic for your website.

Users use specific keywords to fulfill their requirements. A wrong keyword in the wrong place can ruin your post as well as a result in loss of massive traffic.

3. Content Relevancy

The content you create and post online has to be creative as well as readable. If the user cannot understand the content you’ve posted, then it is of no use.

On the other hand, it has to be relevant too. Search engines do know the difference between copied content and relevant content.

With the latest upgrades, search engines can also learn about the site offerings and distinguish them. It will be helpful if you stick to a niche, post relevant content and provide specific information when building your website.

4. Inbound and Outbound Links

To better the SEO score, you need to post relevant links on your website. When you develop a site through popular and material sources, inbound links are favored the most.

You can also develop back-links by featuring in news websites.

5. Clean and Responsive Design

SEO websites are favored the most when they are clean, responsive and fully functional. They are active in all types of devices without any technical issues.

Websites with mobile-friendly designs are favored by Google more than the ones which are not mobile friendly. This also includes the site speed factor which matters a lot for better user experience.

When you're learning how to optimize your website, you need to understand that the very first step is to create a website. If you want to start your own blog, I have written a step-by-step guide that will show you how to start a successful blog for as little as $3.95 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to optimize website for search engines, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else, including search engines.

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