One of the most important things that you will need to garner for your blog will, of course, be traffic. Without traffic, it does not really matter what you write or how interesting your blog posts are. This is why one of your main goals from the very beginning should be finding ways to drive traffic to your blog.
One of the best and most efficient ways to do this is to build your ranking through search engines. After all, the majority of potential readers are most likely going to find you by searching. You will need to do things to make it easier for people to search for and find you.
Building search engine traffic is not as simple as starting a blog and waiting on it to show up in searches. Instead, you need to be proactive about the process. Read on to learn five easy ways to build search engine traffic for your blog. If you follow these five ways, you will see the payoff quite quickly.
1/ Know the Importance of SEO
Above all else, you have to learn how to make proper use of WordPress SEO, or Search Engine Optimization, for your blog since this is the number one way to build ranking for your blog in the search engines. The premise of SEO is simple.
You make use of certain keywords that pertain to your blog. You use them throughout the blog entry, and this makes it easier for the search engines to pick up on your blog and list it in the results. If your blog is SEO optimized, you will immediately begin to see results for your rankings.
2/ Know the Importance of the Headline
Your blog articles need proper headlines for numerous reasons. The headline should include your SEO keyword so it will be picked up by search engines more easily. Additionally, the headlines should be short and concise while remaining interesting so they will show up more easily in search results and will garner interest in RSS feeds.
3/ Know the Importance of Linking
One of the ways that you can gain more traffic overall and gain search engine traffic indirectly is linking. The more people who link to your blog from their own blog or through news sites, the more traffic you will gain. You can make your blog more link friendly by including widgets that provide one click linking for your readers.
4/ Know the Importance of Readable Copy
When you get started with SEO, your first response may be to pack the copy with the keyword as much as possible. However, this could lead to less than readable content that will only cause a disinterest in your blog.
5/ Know How to Avoid Keyword Overuse
As mentioned above, there are many reasons to not overuse keywords. In fact, as technology gets better and search engines get smarter, then keyword stuffing will actually be recognized and can cause you to lose rankings in the search engines.
If you follow these five tips, you will find it much easier to build search engine traffic for your blog for more readers and more exposure.