Don’t know what bounce rate is or how it affects your blog?
If you’re a brand new blogger, it’s understandable, but if you’ve been around the block a few times then there’s no excuse.
Your bounce rate has an affect on your blog’s ranking in the search engines.
You need to pay attention to it and learn how to control it.
These 10 ultimate tips will help you dramatically reduce your blog’s bounce rate.
You can find out your bounce rate by viewing your Google Analytics. Just click on ‘view report’ and it’s right there in the middle of the page. It’s calculated by looking at the number of visitors you have each day, the number of pages they view, and the length of time they spend on your blog, and the lower the number the better.
You can’t control everything about your bounce rate, especially if you have an established blog with a lot of traffic. Once your blog starts gaining some search engine authority the search engines glom onto every single word you say. So if for some reason you mention Justin Bieber in one of your blog posts, even though your blog’s about Baby Care or football helmets, then Google’s going to send Bieber lovers to your blog. Of course, they won’t find anything they’re interested in and they’ll click away – adding to your bounce rate.
But, like I said, this is beyond your control so don’t sweat the small stuff. However, there are things you can do to help improve your bounce rate and when you do your blog will look more attractive to the search engines, which means an improvement in your rankings.
- Target your traffic: If people are leaving your blog quickly it may be because they’re not finding what they’re looking for. Make sure you’re using keywords to attract readers who will be interested in your content.
- Focus your content: Remember what you’re trying to accomplish with your blog and don’t stray off topic. Your brand of content is what attracts traffic, they’re coming to your blog for a specific reason. They really don’t care what you had for breakfast this morning.
- Add videos: Videos, comics, images – content other than just text help keep your readers engaged and they stay on your site longer.
- Use great titles: Use great titles that let your readers know exactly what they’ll learn when they read your content. The title is the first thing your visitors see and if they have to guess about the content they’ll just click away. Trying to trick your visitors into reading is harder than just being straight up with them – and it just makes your bounce rate worse.
- Improve readability: Using things like bullet points, sub-headings, and white space help make it easier for people to read your content. The style and size of the fonts you use will have an effect, too. By the way, stay away from funky, hard-to read fonts. They might look cool, but some people can’t read them. If they can’t read your content, they’re going to leave.
- Internal linking: Increase your page views and keep visitors on your site by using internal linking to send them to relevant content deeper in your blog. Make sure you use keyword anchor text to help your search engine optimization.
- Clear navigation: Use keywords to set up categories and avoid slang terms or confusing graphics. Make it as easy as possible for people to find their way around your blog.
- Read more tag: Use the ‘read more’ feature on your blog posts. When people arrive at the home page of your blog, they’ll be able to through you list of recent posts and see the variety of information you offer, instead of seeing just one post.
- Get rid of clutter: Unless you have tons of returning traffic you need to eliminate the clutter on your blog. Get rid of all of those banners and ads that haven’t generated any sales anyway. They’re distracting and if your readers lose interest in your content because they’re too distracted by the clutter on your blog, they’re just going to click away.
- Use surveys and polls: Surveys, polls, asking people questions and telling them to leave a comment all increase engagement and keep your readers on the page longer.
What’s a good bounce rate? There’s really no definitive number and it varies from blog to blog. But if 50% of the people who visit your blog are immediately clicking away, then it’s time you do something dramatic to reduce your blog’s bounce rate. The longer you keep them on your site, the better chance you’ll have of getting those conversions you’re looking for.