It’s be a heck of a lot easier to make money with your blog if all you had to do was get more readers. If that’s all it took I’d be out there dropping my links into every little nook and cranny on the Internet. But it’s not, is it? More readers isn’t the answer, what you need are more relevant readers, people who are interested in what you’re trying to promote. How do you get them? You just have to know where to look.
THE Search Engines
Google, Yahoo, Bing and all the other top search engines are the obvious places to start. This is where people go when they have questions. Use keyword-rich relevant titles to answer those questions and people will find you through the search engines.
Other Search Engines
Google, Yahoo and Bing aren’t the only search engines. Almost every blog and website has a search engines. Look for the “search this site” box on every site you visit – that’s a search engine. Wherever you publish, whether it’s a guest post on another blog or an article directory or a content site, always use keyword-rich relevant titles so people who search those sites can find your content.
Where Do Your Relevant Readers Hang Out?
The next step is to identify where your relevant readers hang out when they’re not looking for specific information, when they’re just socializing or exchanging ideas.
For example, for almost every niche there’s a corresponding forum where you’ll find people gathered together, all talking about the same general topic. Find these forums and join a couple.
The social networks are another good place to find relevant readers. Keep in mind that there are dozens of social sites and they all attract different groups of people for different reasons. For example, MySpace attracts young people interested in gaming and music, so it won’t be your first choice if you’re running a couponing blog.
When joining social networks and forums it’s important to remember that each of them also has a search engine that members can use to find other members with similar interests. Always use relevant, keyword-rich profiles to attract the relevant readers you’re looking for.
Sure, you can put your link in your signature but don’t expect to gain a lot of traffic. Your primary reason for joining any of these sites should never be to promote your blog or product. Rather, use these sites to find out what information your relevant readers are looking for and use it as a source of content for your blog.
Where’s the best place to find relevant readers? They’re reading other relevant blogs. Search for blogs that attract the type of reader you’re looking for and become a part of the community.
Start by joining in the comments on a regular basis so the readers get to know you. Always leave a comment that adds value to the post. Then, contact the blog owner to see if you can submit a guest post. It only takes a few well-placed guest posts to start bringing in those relevant readers you’re looking for.
The Internet marketplace is huge and if you’re sitting there waiting for readers to find you you’re going to be sitting for a very long time. Find out where your relevant readers are hanging out and join in the conversation.