This question is probably one of the most asked question by people who are looking into starting their own blog: “how often should I post fresh content to my blog?”. This is probably one of the toughest question for a blogger especially because you have to ask it to yourself from the very start of your blog.
The path you’ll take will have huge consequences on your blog impact in the community and it will certainly make a difference in the long run.
Less Is More
The true question behind this is to ask yourself how often you want your visitors to drop by. If you want your visitors to visit your site on a daily basis, you’ll have to spoon-feed them with some fresh content to give them a reason to come so often.
Of course, if you set a schedule which does only include 1 post per week, it will be a lot easier to stick to it, but on the other hand you can’t seriously hope for your visitors to come on a daily basis.
Here is a list of a few positive and negative aspects of posting on your blog only once or twice a week.
- Your blog doesn’t take all of your time
- You have more time to promote your blog on forums and other blogs
- You will feel less stress since you don’t have to produce too much content
- You visitors will most likely visit your bog only once or twice a week
- Your competition might be posting content more often than you and get the edge because of that
- Your blog may look kind of inactive
- If you don’t keep enough momentum, you might lose your motivation to keep your blog alive
If you make so few updates on your blog, it will probably be hard to keep it running. Even if you are extremely busy with other projects, you should try to post new stuff as much as possible.
On the opposite side of the scope, you can find a bunch of people who are having some written diarrhea and keep producing more than 4 or 5 times per day (yeah you read that right)!
People who are totally new to blogging may fall into this category quite easily because when you are just starting a blog and having high hopes for it, the motivation can push you to believe that it will be easy to keep such a posting frequency.
Here is a list of a few positive and negative aspects of posting on your blog 4 or 5 times per day.
- Your visitors will most likely return every single day
- Your motivation is so high in the beginning that you believe you could even move mountains
- Your blog looks extremely active
- Once the motivation starts to get down, it’s very hard to keep up
- Your visitors may not have the time to read all of your posts
- Some valuable content may not receive the exposure it deserves
- You are risking to get burned off and abandon your blog
As you can see, being too agressive in your posting frequency at the beginning can end up pretty badly for your whole blogging experience.
Balance is Everything
The conclusion is quite simple: posting too few updates will make it hard to stay motivated and keep your blog alive, while posting too much from the start may hurt your motivation in the long run.
All in all, you have to pick a posting frequency that you will be able to stick to, no matter what. If at some point you get carried away and write more posts than needed by your schedule, put these posts in a buffer that you will use on your bad days. We are not machines after all!
Let’s take the example of Dukeo: I’m publishing one new post every single day like clockwork. However I do not write posts every single day. If you were able to take a look at my admin area, you’d see that I have an impressive number of posts pre-written that I use when I don’t feel like writing. I usually have one day per week which is fully dedicated to writing blog posts (between 6 and 10 posts on good days). The rest of the week, I just visit to check if there are comments and to answer any questions my readers could have.