As a part-time blogger you may only have an hour or two to work on your blog every day, which means you need to make every minute count. On the downside, this doesn’t leave you much time for experimenting and networking, but the upside is, if you can streamline your process now and make your blog profitable with such a limited amount of time, imagine what you’ll be able to do when you have an extra day or weekend to devote to your blog. Here are three strategies for profitable part-time blogging.
1. Make Every Minute Count
Full-time bloggers have time to spend experimenting with new plug-ins or new marketing methods, networking with readers and interacting with readers, tweaking their blog designs, which are all valid business concerns but they don’t necessarily contribute to your bottom line. A part-time blogger needs to be choosy about how he spends his time.
Right now your main focus should be on maximizing profits so you can some day quit your job and become a full-time blogger with extra time on your hands. Until that time comes, it’s not necessary to try to do everything full-time bloggers do.
For example, instead of joining every new social network that pops up, only join the one or two that will have a significant impact on your business. Instead of trying to connect with a new blogger every day just because he has a higher ranking blog than you do, focus on making the right contacts who can help you with your business now. If there are major problems with your blog design, fix it right the first time and move on.
Stay focused on your goals and if the action you’re considering won’t immediately help you maximize your profits, put it on a list of things to do when you’re able to blog full-time.
2. Focus On Quality
Full-time bloggers can post multiple times a day, all week long, so not every single post has to be high-quality. In fact, that’s part of their posting strategy. They focus on publishing a high-quality post maybe once a day or three times a week and everything else is mediocre, at best, to help improve SEO.
As a part-time blogger you don’t have the luxury of being able to rest on your laurels – mainly because you don’t have any laurels to rest on, yet, but also because you don’t have time to waste on mediocre content. If you can’t meet or beat your competitor’s posting frequency, you can kill him by producing better content all the time.
Before you write your next post, do a Google search for your topic or keyword and check out the top-ranking articles that come up. Give each of them a quick read and then create a post that’s better, higher quality, and makes you look like the real authority in your niche.
3. Get Organized And Have A Plan
Constantly be on the lookout for ways you can streamline processes and eliminate wasted seconds. And one of the biggest wastes of time is sitting there thinking about what you’re going to blog about today. You’ll increase your productivity if you start a posting calendar and plan your posts in advance so you always know what you’re going to write about the next day.
This planning will also help improve your SEO because by planning ahead you’ll be able to see where you might have holes in your content and you’ll be able to build a stronger internal linking structure. You’ll also be able to plan the purpose for each post so you can include stronger calls to action, all of which leads to increased profitability.