I’m going to get straight to the point here. The most overrated piece of blogging advice I’ve ever heard is that you have to blog frequently, every day of the week, and you have to blog consistently, on a regular, predictable schedule. It’s poppycock. Don’t believe it. In fact, you might be setting yourself up for failure if you try to live up to these demands.
You need to blog every day for the search engines
The search engines don’t care how often you publish a new post. All they look at is the quality of your content, which they gauge by looking at your traffic and incoming links. While it’s true the more posts you have the more index placements you’ll have, the frequency of your posting has no effect on your rankings.
You need to blog every day for your readers
This advice is based on the assumption that people who visit your blog are going to come back day after day to see if you’ve posted something new, and if you haven’t they’re going to quickly lose interest. However, when you first start blogging you don’t have any traffic to worry about, there’s no one to impress. Your time is better spent developing that traffic. Put up a few posts and spend a day or two promoting. Put up another post and spend a day promoting.
You need to be consistent for your readers
The myth here says that if you don’t post consistently your readers are going to forget about you. They’ll get used to you posting five days a week and if you miss a couple of days, they’re going to think you’ve run for the hills or something. And heaven forbid you should take a whole week away from your blog. Your readers will feel abandoned and they’ll never come back to your blog again.
This idea kind of makes it seems like your readers are mindless, fickle simpletons, trained like Pavlov’s dog. If you’re providing valuable content your readers aren’t going to forget about you because you take a few days off. Heck, I waited 20 years for Stephen King to finish a series of books!
Eventually, you’re going to have other things to do
In the beginning it’s easy to publish a blog post every day. Your posts are typically light-weight content. You’re not really digging into the details yet because nobody’s there to read it anyway. But eventually, just writing a quality blog post takes a good deal of time. Sometimes it can take days.
In some cases it is imperative that you post every day. If you’re running a news blog or a celebrity blog, you’ll have to post several times throughout the day. But in most cases, you’ll be fine publishing three or four days a week, and sometimes even less. I’ve seen bloggers who publish once a month and their followers breathlessly await every post.
But as your blog grows you’re also going to have other things you need to work on. You’ll want to start guest blogging and creating your own products. As you continue to learn new marketing and promotion techniques you’ll want to apply them so you can expand your business. But wait! You have to stop and write a daily blog post. Pffft!